Page 12 - NSM Pre-work
P. 12

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                Recommended question(s) and responses you can leverage during Sales
                                                     Conversations:



                                                                   Recommended Responses
                           Questions to ask









                                                             “The performance of the lenses they receive
                          What are your patient’s vision
                          and performance expectations       from you directly impacts their overall
                          when they purchase a pair of       impression of your practice and their
                          eyewear from you?                  satisfaction. Crizal lenses allow you to offer
                                                             a product that will give your patients the
                                                             clearest vision possible while providing
                                                             additional protection. In addition, the
                                                             technology that Crizal provides through the
                                                             9-step process will allow your patients to
                                                             purchase the most durable, cleanable,
                                                             glare-free lenses on the market with
                                                             confidence.

                          What criteria do you use to       “Your patients expect their glasses to
                          determine which no-glare (AR)     provide good vision, to be durable (resist
                          treatment you will recommend?     scratches), and to not be able to see their
                          Why is that important to you?     lenses (which occurs when they become
                          What do you feel is your office’s   scratched, smudged, or reflect light).
                          current No-glare (AR) penetration   Crizal® no-glare lenses provide the best
                          %?                                combination of scratch-resistance, smudge
                                                            resistance (cleanability), and glare
                                                            reduction available, providing the clearest
                                                            vision possible in every environment. They
                                                            are also backed by the Good Housekeeping
                                                            Seal which allows you to recommend them
                                                              ith   fid    ”
                                                            “Essilor has invested in educating your
                          How important is it to you for
                          your staff to recommend a no-     patients on the benefits of no-glare lenses
                          glare treatment that is a         through our National Advertising
                          nationally recognized brand that   campaign. This is generating increased
                          demonstrates performance          traffic into ECP practice s like yours every
                                                            day requesting Crizal.”









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