Page 12 - NSM DRAFT2
P. 12
Recommended question(s) and responses you can leverage during Sales
Conversations:
Questions to ask Recommended Responses
What are your patient’s vision “The performance of the lenses they receive
and performance expectations from you directly impacts their overall
when they purchase a pair of impression of your practice and their
eyewear from you? satisfaction. Crizal lenses allow you to offer
a product that will give your patients the
clearest vision possible while providing
additional protection. In addition, the
technology that Crizal provides through the
9-step process will allow your patients to
purchase the most durable, cleanable,
glare-free lenses on the market with
confidence.
What criteria do you use to “Your patients expect their glasses to
determine which no-glare (AR) provide good vision, to be durable (resist
treatment you will recommend? scratches), and to not be able to see their
Why is that important to you? lenses (which occurs when they become
What do you feel is your office’s scratched, smudged, or reflect light).
current No-glare (AR) penetration Crizal® no-glare lenses provide the best
%? combination of scratch-resistance, smudge
resistance (cleanability), and glare
reduction available, providing the clearest
vision possible in every environment. They
are also backed by the Good Housekeeping
Seal which allows you to recommend them
ith fid ”
How important is it to you for “Essilor has invested in educating your
your staff to recommend a no- patients on the benefits of no-glare lenses
glare treatment that is a through our National Advertising
nationally recognized brand that campaign. This is generating increased
demonstrates performance traffic into ECP practice s like yours every
day requesting Crizal.”
Internal Use only. Do not Distribute
