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Varilux progressive lens Product Superiority

Key Marketing Messaging:
Varilux progressive lens wearers experience better vision. This is because Essilor Varilux progressive lenses provide a more
complete solution to the loss of near vision that everyone eventually experiences. Regardless of what the competitive
message is, the response of “Why Varilux is superior” comes down to the major benefits that are exclusive to Varilux
progressive lenses:

Sharp vision at all
distances- even in low
light. No other
progressive lens
manufacturer employs
patented W.A.V.E. Smooth transitions
Technology 2 to from distance to
identify and eliminate near. No other
aberrations which progressive lens
decrease sharpness. manufacturer
No other progressive employs patented Elimination of the “off-
lens will provide the SynchronEyes balance” feeling. No
sharpness of vision technology to other progressive lens
provided by the core calculate the lenses manufacturer uses the
Varilux designs. as a pair designed to patented and unique
work together. No front shape (called
other lens allows Nanoptix) used for
the eyes to work Varilux S Series lenses. Smart Blue Filter
together and No other lens will reduce feature is included-
transition between the off-balance feeling for free- on all core
distances as experienced due to Varilux products and
effortlessly as changes in magnification Varilux DRx
Varilux Physio W3+ across the lens. Varilux S products. No other
Series provides the progressive lens
sharpest, smoothest, includes protection
most confident visual against Harmful Blue
experience available in a Light that is built in
progressive lens. and virtually clear at
no cost to the
practitioner or
consumer.

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