Page 3 - CP_Brochure_16_digital
P. 3
WHITE SOX ATTENDEE BENEFITS OF PARTNERSHIP
DEMOGRAPHICS
• 73.4% of CWS Attendees are more likely to purchase a South
GENDER AGE product/service if it is from a CWS sponsor.** Other Suburbs
High School College or Hispanic Caucasian
K
K NW Western
or higher
higher
African
Male Female • In the past 5 years, U.S. Cellular Field welcomed
K
K
K Chicago Indiana Suburbs
Other Asian American
K
approximately 10 million attendees. North/NW
Other 4% Suburbs
6%
• The White Sox provide a well-established demographic
17%
23%
with 72% of Attendees being homeowners, and a median
32% 32% 1% 3% 30% 40% 26%
Household Income of $84,000.*
68% 61% 16% 63% 19% 60% 43% 9%
5% • 37% of Chicago White Sox attendees are millennials, 5% 25%
that is 400,000 attendees.*
13%
GENDER AGE EDUCATION ETHNICITY HHLD INCOME **RESIDENCE
EDUCATION ETHNICITY South
Suburbs
POWER OF THE WHITE SOX
High School College or Hispanic Caucasian
K
K Other NW Western
Male Female or higher higher African
K
K
K Chicago Indiana Suburbs
Other Asian American
K North/NW
Other 4% Suburbs
6%
23% 17%
26%
32% 32% 1% 3% 30% If the White Sox Fan Base formed their own city,
40%
they would be the #4 largest city in the
43%
68% 61% 16% 63% 19% 60% United States with approximately 9%
2.8 MILLION FANS
5%
5% 25%
(in the Chicago DMA). 13%
GENDER AGE EDUCATION ETHNICITY HHLD INCOME **RESIDENCE
HHLD INCOME **RESIDENCE
South • 3.9 Million Chicagoans are interested in MLB.*
Suburbs
Other
High School College or Hispanic Caucasian
K
K NW Western • In the past 12 months, White Sox fans account for 44% of
Male Female or higher higher African
K
K
K Chicago Indiana Suburbs retail spending in the Chicago DMA. That amounts to over
Other Asian American
K North/NW $2 billion.
Other 4% Suburbs
6%
23% 17%
32% 32% 1% 3% 30% 40% 26%
68% 61% 16% 63% 19% 60% 43% 9% A fan is defined as an individual who has watched, attended or listened to a White Sox
5% game in the past 12 months.
5% 25% *Source: Nielson Scarborough 2015 Release 1 **Source: FanTrak2015
13%
GENDER AGE EDUCATION ETHNICITY HHLD INCOME **RESIDENCE
