Page 218 - Atomic Habits: Tiny Changes, Remarkable Results

https://www.bbc.com/sport/c ycling/40692045.
one of the top bike manufacturers in Europe refused to sell bikes: Richard Moore,
Mastermind: How D ave Brailsford Reinvented the Wheel (Glasgow : BackPage Press,
2013).
“ e whole principle came from the idea”: Matt Slater, “Olympics Cycling: Marginal Gains
Underpin Team GB Dominance,” BB C, August 8, 2012,
https://www.bbc.com/sport/olympics/19174302.
Brailsford and his coaches began by making small adjustments: Tim Harford, “Marginal
Gains Matter but Gamechangers Transform,” Tim Harford, April 2017,
http://timharford.com/2017/04/marginal-gains-matter-but-gamechangers-
transform.
the y e ven painted the inside of the team truck white: Eben Harrell, “How 1%
Performance Improvements Led to Olympic Gold,” Har vard Business Review,
October 30, 2015, https://hbr.org/2015/10/how-1-performance-improvements-led-
to-olympic-gold; Kevin Clark, “How a Cycling Team Turned the Falcons Into NFC
Champions,” e Ringer, September 12, 2017,
https://www.theringer.com/n /2017/9/12/16293216/atlanta-falcons-thomas-
dimitroff-c ycling-team-sky.
Just ve years aer Brailsford took over: Technically, the British riders won 57 percent of
the road and track c ycling medals at the 2008 Olympics. Fourteen gold medals were
available in road and track c ycling events. e Brits won eight of them.
the Brits raised the bar: “World and Olympic Records Set at the 2012 Summer Olympics,”
Wikipedia, December 8, 2017,
https://en.wikipedia.org/wiki/World_and_Olympic_records_set_at_the_2012_Sum
mer_Olympics#Cycling.
Bradle y Wiggins became the rst British c yclist: Andrew Longmore, “Bradley Wiggins,”
Encyclopaedia Britannica, https://www.britannica.com/biography/Bradley-Wiggins,
last modi ed April 21, 2018.
Chris Froome won: Karen Sparks, “Chris Froome,” Encyclopaedia Britannica,
https://www.britannica.com/biography/Chris-Froome, last modi ed October 23,
2017.
During the ten-year span from 2007 to 2017: “Medals won by the Great Britain Cycling
Team at world championships, Olympic Games and Paralympic Games since 2000,”
British Cycling, https://www.britishc ycling.org.uk/gbc yclingteam/article/Gbrst_gb-
c yclingteam-GB-Cycling-Team-Medal-Histor y—0?
c=EN#K0dWAPjq8 4CV8Wzw.99, accessed June 8, 2018.
you’ ll end up thirty-se ven times better: Jason Shen, an entrepreneur and writer, received
an early look at this book. Aer reading this chapter, he remarked: “If the gains were
linear, you’d predict to be 3.65x better off. But because it is exponential, the
improvement is actually 10x greater.” April 3, 2018.
Habits are the compound interest: Many people have noted how habits multiply over time.
Here are some of my favorite articles and books on the subject: Leo Babauta, “ e
Power of Habit Investments,” Z en Habits, Januar y 28, 2013,