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believe it is a ver y effective strateg y. You can learn more about Fogg’s work and his
Tiny Habits Method at https://www.tinyhabits.com.
“One in, one out”: Dev Basu (@devbasu), “Have a one-in-one-out polic y when buying
things,” Twitter, Februar y 11, 2018,
https://twitter.com/devbasu/status/962778141965000704.

CHAPTER 6

Anne orndike: Anne N. orndike et al., “A 2-Phase L abeling and Choice Architecture
Inter vention to Improve Healthy Food and B everage Choices,” American Journal of
Public Health 102, no. 3 (2012), doi:10.2105/ajph.2011.300391.
choose products not because of what the y are: Multiple research studies have shown that
the mere sight of food can make us feel hungr y even when we don’t have actual
physiological hunger. According to one researcher, “dietar y behaviors are, in large
part, the consequence of automatic responses to contextual food cues.” For more, see
D. A. C ohen and S. H. Babey, “C ontextual In uences on Eating B ehaviours:
Heuristic Processing and Dietar y Choices,” Obesity Reviews 13, no. 9 (2012),
doi:10.1111/j.1467–789x.2012.01001.x; and Andrew J. Hill, Lynn D. Magson, and
John E. Blundell, “Hunger and Palatability : Tracking R atings of Subjective
Experience B efore, during and aer the C onsumption of Preferred and Less
Preferred Food,” Appetite 5, no. 4 (1984), doi:10.1016/s0195–6663(84)80008–2.
Behavior is a function of the Person in their Environment: Kurt Lewin, Principles of
Topological Psycholog y (New York: McGraw-Hill, 1936).
Sug gestion Impulse Buy ing: Hawkins Stern, “ e Signi cance of Impulse Buying Today,”
Journal of Marketing 26, no. 2 (1962), doi:10.2307/1248439.
45 percent of C oca-C ola sales: Michael Moss, “Nudged to the Produce Aisle by a Look in
the Mirror,” New York Times, August 27, 2013,
https://www.nytimes.com/2013/08/28/dining/wooing-us-down-the-produce-
aisle.html?_r=0.
People drink Bud L ight because: e more exposure people have to food, the more likely
they are to purchase it and eat it. T. Burgoine et al., “Associations between Exposure
to Takeaway Food Outlets, Takeaway Food C onsumption, and B ody Weight in
Cambridgeshire, UK: Population Based, Cross Sectional Study,” British Medical
Journal 348, no. 5 (2014), doi:10.1136/bmj.g1464.
e human body has about ele ven million sensor y receptors: Timothy D. Wilson,
Strangers to O urselves: D iscovering the Adaptive Unconscious (Cambridge, MA:
B elknap Press, 2004), 24.
half of the brain’s resources are used on vision: B. R. Sheth et al., “Orientation Maps of
Subjective C ontours in Visual C ortex,” Science 274, no. 5295 (1996),
doi:10.1126/science.274.5295.2110.
When their energ y use was obvious and easy to track: is stor y was told to Donella
Meadows at a conference in Kollekolle, Denmark, in 1973. For more, see Donella