Page 24 - 4Q 2016 Reporter

The BackPage
Staying Relevant
is Our Daily and
Purposeful Task
Cassie
Mattson by Cassie Mattson, Director of Event Management & Corporate Secretary
cmattson@ilfi.org
“Life is change. If you aren’t growing and evolving, you’re standing still, and the
rest of the world is surging ahead.”
Here we are, surging into a new year, asking
ourselves where the time went from the New Year’s
Eve ball drop of 2016! Time seems to be going faster
than ever and we are moving to adapt quickly to
changes being thrown at us from every direction.
Some but not all changes are good, some are
uninvited and some are just cumbersome in the midst
of our everyday work load. At The League, we have
made some big changes, a re-birth if you will. Our
hope is that you find them to be a breath of fresh air
and beneficial to you and your organization.
Our 2016 Annual Convention explored the
importance of staying relevant in a fast-pace world of
technology and “want it now” mentalities. Financial
organizations are feeling the pressure of going
mobile, offering online banking, gaining a presence
on social media, and the list goes on. The League is
no different. We needed to evolve...and evolve we
did! On January 12th we unveiled The League’s new
branding campaign that included our new logo and
re-designed, modern website (www.ILFI.org - mobile
friendly!).
Our new logo exemplifies a forward-thinking and
growth oriented approach that we hope you have
21
Fourth Quarter 2016
Louise Penny
already seen in action. Our website, well we believe
it speaks for itself. With an improved Member’s Only
section, convenient online event registration and
payments, timely information, and general ease of use,
we hope you find that it is a step in the right direction.
And we haven’t stopped there! Additions to the site
are forthcoming with more educational offerings on the
horizon.
Switching gears to social media, we are happy to
report our Facebook page has 34 “likes” and counting!
If you haven’t gone on our page and “liked” us yet, we
urge you to do so (@IllinoisLeague). We tend to throw
some fun videos out there for our followers along with
important articles about The League and its members
and webinars you can take advantage of.
As we move forward into this new year, we want
you to take comfort in knowing our team has you and
your employee’s best interests at heart and we will
continue to work diligently each day to prove that to
you. Thank you for the continued support you’ve shown
The League and for trusting us to advocate, educate,
communicate, and innovate on your behalf for so many
years. Let’s evolve together in 2017 and make it a year
for the record books!
IllInoIs RepoRteR