Page 14 - 1Q 2018 Reporter
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Sponsored by our friends:




















          How To Effectively Cross-Sell Workshop





                 Who Should Attend?                                   What will you learn?

              Branch Managers, Personal Bankers,
                  Middle Managers, Sales Team                           The difference between a cross-
                                                                         sell and stewardship mentality
       Why Cross-Sell?                                                   and why it matters

       There is a common sense and authentic approach to                The different skills of the Inbound
       deepening  your  relationship  with your clients and              vs. Outbound sales roles we have
       it starts with re-thinking your current strategy.   If            in the branch
       you want to improve and increase your relationships              How to transition from handling
       with your clients  –think  stewardship. In other
       words, the focus is on them, what they need and how               the inbound trigger event to
       you might be able to serve them.                                  having a deeper, exploratory
                                                                         conversation with your client

                                                                        What is getting in the way of
                                                                         bankers asking discovery
                                                                         questions
                                                                        How to develop the appropriate
                                                                         courage and effectiveness needed
                                                                         to be an advisor
                                                                        Cross sell ‘Dos’ and ‘Don’ts’
                                                                        A plan to follow to set goals for
       This Cross-sell workshop will be delivered by Jack                deepening relationships and
       Kasel,  sales  development  expert  with Anthony                  tracking success
       Cole Training Group. Jack will help you approach
       cross selling with  a unique style to develop deep
       and long lasting relationships with clients. This
       method is not a sales tactic or strategy but a way                     Recommendation:       Read   the   book
       of changing your own mindset and skills in                             Go-Givers Sell More  by Bob  Burg and
       order    to    help   your     clients   achieve    their              John David Mann.  This  book brings to
       financial dreams.                                                      light in many  ways  that the word ‘sell’
                                                                              comes from the  old English word ‘sellan’
                                                                              which means ‘to give.’

                     Register Online Today! www.ILFI.org/events-and-education



                         May 10th - Springfield    May 11th - Naperville


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