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A32    FEATURE
                       Friday 28 July 2017
            Businesses, cities cashing in on total solar eclipse crowds




            By ADRIAN SAINZ                                                                                                     cause  eye  damage.  The
            Associated Press                                                                                                    only safe way is to protect
            BARTLETT, Tenn. (AP) — Mil-                                                                                         your eyes with special filters
            lions of eyes will be fixed on                                                                                      in glasses or other devices.
            the  sky  when  a  total  solar                                                                                     NASA  lists  four  companies,
            eclipse  crosses  the  U.S.  in                                                                                     including  American  Paper
            August, and it’s likely many                                                                                        Optics, whose glasses meet
            of  them  will  be  safely  be-                                                                                     international standards.
            hind  the  special  glasses                                                                                         “It’s eye protection for en-
            churned  out  by  a  Tennes-                                                                                        joyment,” said Jerit, whose
            see company.                                                                                                        main business is making 3-D
            American  Paper  Optics                                                                                             glasses.
            ramped  up  production  for                                                                                         Besides  retail  outlets,  the
            this  year’s  eclipse  and  ex-                                                                                     company  sells  the  glasses
            pects  to  make  50  million                                                                                        to  cities,  universities  and
            paper  and  plastic  eclipse                                                                                        space-related  entities  like
            glasses.                                                                                                            NASA  and  the  Adventure
            John  Jerit,  the  company’s                                                                                        Science  Center  in  Nash-
            CEO  and  president,  said                                                                                          ville.  Some  are  custom-
            they    began    preparing                                                                                          designed,  like  the  ones
            about two years ago. Dur-                                                                                           for  St.  Jude  Children’s  Re-
            ing his almost 27 years mak-  In this May 20, 2012, file photo, the annular solar eclipse is seen as the sun sets behind the Rocky   search  Hospital  which  are
            ing safety glasses, he’s only   Mountains from downtown Denver.                                                     decorated  with  children’s
            seen one total solar eclipse,                                                                      Associated Press  drawings. Under the wacky
            in France in 1999, but will be  name “Total Eclipse of the  glasses,  posters  and  blue  phenomenal,”  she  said.  category:  glasses  to  make
            going  to  Nashville  for  this  Arts”  is  scheduled  on  the  and  yellow  T-shirts  deco-  “It’s just blown our minds.”  the wearer look like an as-
            one.                         weekend leading up to the  rated with a drawing of the  At the Tennessee factory, a  tronaut,  space  cowboy  or
            “It’s a life experience,” Jerit  eclipse  on  Monday,  Aug.  city’s skyline and an iconic  constant whirring sound fills  a green alien.
            said during an interview at  21.                          railroad  bridge,  and  with  the factory as large sheets  Green  Acres  farm  near
            his company’s office in the                                                            of  paper  are  fed  into  ma-  Casper, Wyoming, is one of
            Memphis suburb of Bartlett.                                                            chines.                      the many farms and parks
            “When  that  two  minutes                                                              One cuts out the eyeholes  welcoming  eclipse  watch-
            is  over,  or  however  long                                                           in  the  pre-printed  frames,  ers.  The  farm,  which  nor-
            you’ve  got,  the  question                                                            another  inserts  the  protec-  mally features a corn maze
            that you really want to hear                                                           tive  film  lenses.  Then  the  and other children’s activi-
            is, ‘When is the next one?’”                                                           glasses are punched out of  ties,  has  been  turned  into
            His  company  is  one  of                                                              the sheets and packaged.     a  campground  with  300
            many  businesses  —  hotels,                                                           About  50,000  glasses  can  campsites  in  prime  eclipse
            campgrounds  and  stores                                                               roll off the assembly line per  viewing territory.
            — taking advantage of the                                                              hour, Jerit said. Paper glass-  “We  have  people  com-
            total solar eclipse — when                                                             es cost about 20 to 25 cents  ing from Australia, Belgium,
            the moon passes between                                                                to make, and they are sold  several  from  Canada.  I
            Earth  and  the  sun.  The                                                             to  distributors  for  about  have  a  guy  from  England
            moon’s shadow will fall in a                                                           45  cents,  but  prices  vary  coming  that’s  seen  17
            diagonal ribbon across the                                                             depending  on  order  size.  eclipses,”  said  manager
            U.S., from Oregon to South                                                             They’re sold retail for about  Dwain Romsa.
            Carolina.                                                                              $2. The plastic versions are  “We’re  a  little  more  re-
            The  rest  of  the  U.S.  will  ex-                                                    about $15.                   mote  than  some  areas.  It
            perience  a  partial  eclipse,                                                         Staring at the sun during an  takes  more  effort  to  travel
            along  with  Canada,  Cen-                                                             eclipse — or anytime — can  here.”q
            tral  America  and  a  bit  of
            South America.
            Cities and towns along the
            path  of  totality  —  where
            there  will  be  about  2  ½
            minutes of darkness — are
            gearing up for the crowds.
            St.  Joseph,  Missouri,  popu-
            lation  76,000,  is  in  a  prime   A  display  holds  solar  eclipse  glasses  in  the  American  Paper
            location  and  officials  are   Optics factory in Bartlett, Tenn., on Wednesday, June 21, 2017.
            bracing  for  tens  of  thou-                                         Associated Press
            sands  of  eclipse  watchers
            to  descend  on  the  city,
            said Beth Conway, spokes-    “This  is  essentially  our  Su-  the  slogan  “Right  in  the
            woman  for  the  St.  Joseph  per  Bowl,”  Conway  said.  Middle of it All.”
            Convention  &  Visitors  Bu-  “If  we  see  anywhere  near  Conway  said  a  benefac-
            reau.                        the  amount  of  people  tor donated 100,000 safety
            The  city’s  restaurants,  gas  that they’re telling us, it will  glasses  designed  for  the
            stations and stores are pre-  probably  be  the  biggest  city and proceeds are go-    American Paper Optics President and CEO John Jerit looks at a
            paring for the onslaught —  event in our history.”        ing  to  local  museums  and   display of solar eclipse glasses in Bartlett, Tenn., on Wednesday,
            the  city’s  largest  arts  and  The city has gotten into the  charities.              June 21, 2017.                           Associated Press
            music festival with the nick-  act  as  well,  selling  eclipse  Sales have been “amazing,
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