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LOCALThursday 1 October 2015
Expedia Group Reports Rapid Increase in Caribbean Mobile Bookings
ORANJESTAD - New data same day bookings on travelers to plan their trips tive Revenue Manager for must adapt to these new
released by the Expedia mobile devices, the larg- and book in a convenient, Royal Resorts, has experi- trends. We can now man-
group, one of the world’s est share of Caribbean flexible way,” said Deme- enced the benefits of these age a tremendous number
leading travel companies, mobile purchases occur in trius Canton, Director of technology innovations of our daily life activities
reveals a healthy increase the 31 - 60 day window. This Lodging Partner Services first-hand, saying “[our] through the use of mobile
in mobile bookings within atypical timeframe pro- for the Caribbean, the Ex- Expedia partnership has devices, and planning a
the Caribbean market, vides hotel partners with pedia group. “Expedia been a winning relationship vacation is no exception.
with a growth of more than the opportunity to capital- group consistently provides and our growth with them Our business strategy has
55 percent in the first half ize on Expedia group’s ad- expert advice to valued has been double digits been tailored to capture
of 2015 when compared vanced mobile technology partners on how to take over the past three years. this audience through dy-
to the same timeframe by managing prices be- advantage of our various New Expedia technologies, namic actions, and as a
in 2014. Mobile bookings, forehand to secure optimal platforms and participate such as their mobile friend- result we have obtained
which have been grow- bookings. in exclusive mobile promo- ly website or mobile app, significant growth in the first
ing in nearly all of Expedia “Today’s technology has tions, flash sales and more, have helped make book- two quarters of the year,
group’s markets, allow trav- revolutionized the way creating opportunities for ing reservations faster, easi- which in part is due to our
elers to make their travel we do business. Expedia both the consumer and the er and safer for our guests.” partnership with Expedia,”
bookings on the go. group’s cutting-edge mo- hotelier.” Hotel partners such as Ba- stated Ana Medina, Ecom-
Major markets reporting a bile applications allow Jonathan Valdez, Execu- hia Principe Hotels in the merce Manager for the
growth in mobile transac- Dominican Republic have Americas, Bahia Principe
tions in the first two quarters experienced significant Hotel & Resorts.
of 2015 include: results utilizing Expedia The Expedia group pro-
-Punta Cana, Dominican group’s mobile platforms. vides hotel partners with
Republic: nearly 55 percent By taking advantage of access to tremendous vol-
increase Expedia group’s powerful ume and variety of trav-
-San Juan, Puerto Rico: technology and providing elers worldwide through
more than 50 percent in- exclusive mobile promo- more than 150 websites
crease tions, the brand has gen- in more than 70 countries
-Montego Bay, Jamaica: erated nearly 120 percent worldwide, in addition to a
nearly 50 percent increase growth in mobile book- myriad of mobile sites and
Unique to the Caribbean, ings during the first half of apps, from brands such as
Expedia group data in- the year when compared Expedia®, Hotels.com®,
dicates that unlike other to the same time in 2014. Hotwire®, Egencia®, Trav-
global Expedia markets, “Today’s technology is ad- elocity® and Venere®. q
which generally feature vancing rapidly and we
