Page 31 - ATD 5NOV,2015
P. 31
PEOPLE & ARTS A31
Thursday 5 November 2015
Millennials-aimed Vice adds TV channel to global lineup
FRAZIER MOORE a short-lived MTV series, tional media companies
Associated Press “The Vice Guide to Every-
TALI ARBEL thing,” that started in late like A +E, Comcast’s NBCU-
Associated Press 2010. Then it struck a deal
NEW YORK (AP) — Vice Me- with HBO for a weekly news niversal and Disney have
dia is adding a U.S. cable magazine that began in
channel to its digital video 2013. That’s grown into invested in digital media
empire as it tries to gain plans for a daily newscast
viewers in old as well as on HBO and documenta- outlets.
new media. ries.
The network, tentatively There’s been a slew of old- But TV is still a huge force,
called “Viceland,” is “the media partnerships and
next step in the evolution investments: A movie deal even for the young. A study
of our brand and the first with Fox in December of
step in our global roll-out 2014, although it hasn’t an- released Tuesday by Com-
of networks around the nounced any projects yet.
world,” said Shane Smith, Short video on Verizon’s mon Sense Media showed
Vice co-founder and CEO, new go90 mobile video
in a statement Tuesday. service. that 58 percent of teenag-
Viceland is expected to A Canadian TV network
launch early next year, tak- that’s planned to start in ers watch TV every day,
ing over A+E’s H2 channel. winter of 2016. A+E Net-
It will be available in about works, which is owned by with half that time spent on
70 million homes. Disney and Hearst, last year
Vice, based in the home bought a 10 percent stake live viewing.
of all-things-hip, Brooklyn, in Vice. There are shows on
New York, caters to millen- European networks. Oscar-winning writer-di-
nials — the 18-to-34-year- That’s landed the compa-
olds prized by advertisers. It ny a $2.5 billion valuation as rector Spike Jonze, a Vice
was born as a print maga- of its last round of fundrais-
zine in Montreal in 1994, ing, more than year ago. partner and creative di-
and made its name with According to CNBC, Smith
edgy, provocative online said in October that Vice’s In this May 31, 2015 file photo, Vice co-founder and CEO rector, is overseeing the
video. profit and revenue have
It dipped its toe in TV with been doubling every year. Shane Smith attends the 74th Annual Peabody Awards in New development of Viceland.
York. It will feature hundreds of
hours of new programming
Associated Press
Vice spokesman Jake top,” or online video that developed and produced
Goldman said the com- you don’t need a cable by Vice.
pany was on track for $1 subscription for, like HBO The initial slate of prime-time
billion in bookings this year, Now, Netflix and Hulu.) shows will include “Gay-
with an unspecified portion Live TV ratings have slid cation” (with Ellen Page
of that producing revenue as viewers migrate online and Ian Daniel), “Huang’s
next year. — watching Vice videos World” (with Eddie Huang),
Why does Vice want to be on YouTube, for example. “Noisey” (with Zach Gold-
on TV? Smith told CNBC Time spent on live TV is slip- baum), “Vice World of
last month, “We want ping as smartphone use Sports” (with Sal Maseke-
to be able to go to our climbs, according to rat- la) and “Weediquette”
brands and say we can do ings tracker Nielsen. Tradi- (with Krishna Andavolu).q
TV, we can do mobile, we
can do OTT, we can do ev-
CEO says ad-freeerything.” (OTT is “over-the-
NBC sets second Red Nose CBS All Access for
Day fundraiser for May 2016
$10 is ‘very possible’
LOS ANGELES (AP) — NBC In this May 21, 2015 file photo, Jill Kargman attends NBC’s Red
has decided red is its color: Nose Day entertainment charity event at The Hammerstein LOS ANGELES (AP) — CBS is contemplating offering
The network is bringing its Ballroom in New York. its online service CBS All Access free of ads for $10
Red Nose Day fundraiser a month, a $4 surcharge that matches what online
back for a second year. Associated Press video service Hulu charges for stripping out commer-
NBC said Tuesday the two- cials.
hour program featuring CEO Les Moonves told analysts Tuesday “it’s a very
stars, comedy and music possible thing for the future” to charge $9.99 for an
will air next spring. ad-free version of the service. His statement, follow-
Donations will go to groups ing the release of the company’s quarterly earnings,
helping children living came just a day after CBS announced it would run a
in poverty in the United new “Star Trek” series exclusively on the online plat-
States and elsewhere in form in 2017.
the world. The recipients Moonves said CBS All Access had its largest subscrib-
will be announced later. er growth yet in September, helped by new shows,
Last year’s Red Nose Day without specifying further. He called the service “a
campaign raised more major priority” as young people’s viewing habits in-
than $23 million, the net- creasingly shift to mobile devices and away from ap-
work said, with the mon- pointment viewing.
ey distributed to a dozen The New York company said revenue fell 3 percent to
charities. $3.26 billion in the quarter through September, com-
It was the first U.S. version ing up short of the $3.27 billion expected by analysts
of Britain’s three-decade polled by FactSet. It blamed fewer sporting events
old “Red Nose Day” event and the lack of an election for hurting ad revenue.
that’s raised more than $1 Net income fell 74 percent to $426 million, or 88 cents
billion. per share, a decline largely cause by a one-time
NBC said its Red Nose Day revenue boost last year from splitting off its outdoor
sequel will air May 26.q billboard business. The earnings still topped estimates
for 80 cents per share.
Shares rose 3 percent, or $1.47, to $49.71 in after-
hours trading after the results were released.q
