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BUSINESSThursday 24 March 2016

March is a good month to find deals on Japanese cars 

DEE-ANN DURBIN                                                                                                                    centive spending per auto-
AP Auto Writer
DETROIT (AP) — If you’re in                                                                                                       maker.
the market for a Japanese
car, March is a good time                                                                                                         But last March, TrueCar
to buy.
Unlike U.S., European and                                                                                                         said, buyers paid less than
Korean automakers, which
end their financial year on                                                                                                       they did in January or
Dec. 31, Japanese com-
panies such as Toyota Mo-                                                                                                         February for many popu-
tor Corp. and Honda Motor
Co. close their books on                                                                                                          lar Japanese vehicles, in-
March 31. In order to hit
their annual sales targets,                                                                                                       cluding the Toyota Camry,
Japanese automakers usu-
ally ramp up the promo-                                                                                                           Toyota RAV4, Honda Civic,
tions and deals in March.
Honda’s “Dream Garage”                                                                                                            Honda CR-V. Several Nis-
ads are currently running
between college basket-                                                                                                           san vehicles, including the
ball games. Lexus will make
your first month’s lease                                                                                                          Rogue, Pathfinder and Ar-
payment. Nissan is promis-
ing bonus cash. Subaru’s                                                                                                          mada SUVs and the Fron-
“Love Spring” sale prom-
ises zero-percent financing                                                                                                       tier pickup, were cheaper
on Impreza and Legacy
sedans. Toyota is offering                                                                                                        in March than in any other
$1,000 cash on a 2016 Co-
rolla.                                                                                                                            month of the year.
“March tends to be a
strong sales month for the                                                                                                        Deals vary by model. Buy-
auto industry, but is partic-
ularly strong for the Japa-                                                                                                       ers shopping for cars, for
nese makes as shoppers
flock to these sales,” says                                                                                                       example, are more likely
Jeremy Acevedo, an ana-
lyst with the car buying site    This Tuesday, Jan. 13, 2015, file photo shows a sign at a Honda dealership in Miami Lakes, Fla.  to find bigger incentives
Edmunds.com.
Among the current deals:                                                                                 Associated Press than buyers shopping for
— The 2016 Toyota Camry
SE is currently selling for as  Camry include $500 cash       August and September,           of a 2016 Malibu, another           SUVs. Low gas prices have
much as 11 percent off the      plus zero-percent financing   when the model year ends                                            helped make SUVs more
manufacturer’s suggested        for up to 60 months.          and they want to clear the      Camry competitor.                   appealing to consumers, so
retail price, or MSRP, ac-      — Honda is offering the       way for new models. But                                             automakers are struggling
cording to car buying site      2016 Civic compact car        Toprak says there are fewer     Japanese   automakers               to sell cars. Nissan is offering
TrueCar.com. That’s a sav-      for $179 per month with a     vehicles available then, so                                         zero-percent financing for
ings of $2,885. Deals for the   36-month lease. In Febru-     buyers are better off shop-     tend to spend less than             72 months plus $250 cash
                                ary, Honda was offering the   ping in March.                                                      on its Sentra small car, for
                                Civic for the same monthly    “March results in the best      their Detroit rivals on incen-      example, but is only offer-
                                price but for a longer term   combination of very high                                            ing zero-percent financing
                                of 39 months. That’s a dif-   incentives and plenty of        tives, partly because they          for 60 months on its Rogue
                                ference of $537.              vehicles to choose from                                             small SUV.
                                — Subaru will lease you a     for the consumers,” Toprak      sell fewer pricey trucks. In-       Deals may also vary by
                                2016 Outback SUV for $269     said.                                                               region or even by shop-
                                a month for 36 months. In     Buyers also should watch        centives can also cheapen           per. Nissan is offering $500
                                February, a 36-month lease    for other car companies                                             cash this month to owners
                                was $289 per month. That’s    mimicking the Japanese          a brand’s image and lower           of competing vehicles who
                                a savings of $720 over three  brands to stay competi-                                             buy or lease an Altima se-
                                years. Japanese automak-      tive. TrueCar says Hyundai      vehicles’ resale value.             dan or a Rogue SUV. Mem-
                                ers spend an average of       is offering savings of up to                                        bers of the military, first-time
                                $1,592 on incentives per      $4,000 off the retail price of  Still, incentives help auto-        buyers or recent college
                                vehicle in March, says auto   the 2016 Sonata — a mid-                                            graduates may get spe-
                                analyst and industry con-     size competitor to the Toy-     makers compete, especial-           cial deals. Dealers can also
                                sultant Jesse Toprak, who     ota Camry. Chevrolet is of-                                         add extra cash or perks,
                                bases his numbers on data     fering $1,500 cash to buyers    ly if they have older models        such as free car washes.q

                                                                                              that are in danger of being

                                                                                              eclipsed by newer rivals.

                                                                                              And they can pad sales

                                                                                              totals in a competitive mar-

                                                                                              ketplace. Toyota was the

                                                                                              world’s largest automaker

                                                                                              last year, beating Volkswa-

                                                                                              gen AG by around 220,000

                                                                                              vehicles.

                                                                                              TrueCar hasn’t yet issued

                                                                                              its sales forecast for this

                                                                                              month, which includes in-

                                from 2012 to the present.

                                They spend a little more in Amazon sues logistics exec hired by Target 

                                                              NEW YORK (AP) — Amazon.         tion at Target. Valdez’s du-        the most efficient way pos-
                                                              com has sued its seasoned       ties will include overseeing        sible for retail customers,”
                                                              logistics executive nearly a    planning, distribution and          Amazon said in the suit.
                                                              month after he was hired        transportation.                     The non-compete clause
                                                              by Target, saying he’s vi-      Valdez, a 16-year-veteran           was signed by Valdez in
                                                              olated a non-compete            at Amazon.com, was most             2012, according to the suit.
                                                              clause that prohibits him       recently vice president of          Valdez is expected to start
                                                              from joining a rival for at     operations, which handled           his new job next week.
                                                              least 18 months.                Amazon.com’s internation-           “We have taken significant
                                                              The suit filed by Amazon this   al supply chain expansion.          precautions to ensure that
                                                              week in King County Supe-       “Mr. Valdez’s new posi-             any proprietary informa-
                                                              rior Court in Washington        tion with a key Amazon              tion remains confidential
                                                              claims that Arthur Valdez,      competitor will involve the         and we believe this suit is
                                                              hired as Target’s new chief     disclosure and use of Am-           without merit, “ said Target
                                                              supply chain and logistics      azon’s confidential and             spokeswoman Molly Sny-
                                                              officer, has already shared     proprietary information to          der in an email to The As-
                                                              trade secrets during the in-    Amazon’s detriment and              sociated Press Wednesday.
                                                              terview process.                Target’s advantage in a             “However, as this is pend-
                                                              And Amazon says Valdez          core area of competition            ing litigation, we are not
                                                              would be required to dis-       between the companies:              going to comment further
                                                              close Amazon’s confiden-        the cost-effective and rap-         at this time.”q
                                                              tial information in his posi-   id movement of goods in
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