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A24    TECHNOLOGY
               Monday 19 February 2018



















            Facebook forges ahead with kids app despite expert criticism



            By BARBARA ORTUTAY                                                                     many  of  the  organizations  done. The company says it
             AP Technology Writer                                                                  and  people  who  advised  is  “committed  to  building
            NEW  YORK  (AP)  —  Face-                                                              on  Messenger  Kids  do  not  better products for families,
            book is forging ahead with                                                             receive financial support of  including  Messenger  Kids.
            its messaging app for kids,                                                            any kind.                    That means listening to par-
            despite  child  experts  who                                                           But  for  a  company  under  ents and experts, including
            have pressed the company                                                               pressure from many sides —  our critics.”
            to shut it down and others                                                             Congress,  regulators,  ad-  One of Facebook’s experts
            who  question  Facebook's                                                              vocates  for  online  privacy  contested  the  notion  that
            financial  support  of  some                                                           and mental health — even  company  advisers  were  in
            advisers  who  approved  of                                                            the appearance of impro-     Facebook’s  pocket.  Lew-
            the app.                                                                               priety  can  hurt.  Facebook  is  Bernstein,  now  a  paid
            Messenger Kids lets kids un-                                                           didn't invite prominent crit-  Facebook  consultant  who
            der 13 chat with friends and                                                           ics,  such  as  the  nonprofit  worked  for  Sesame  Work-
            family.  It  displays  no  ads                                                         Common  Sense  Media,  to  shop (the nonprofit behind
            and  lets  parents  approve   Facebook's Messenger Kids app is displayed on an iPhone in   advise it on Messenger Kids  Sesame  Street)  in  various
            who  their  children  mes-   New York, Friday, Feb. 16, 2018.                          until the process was nearly  capacities  over  three  de-
            sage. But critics say it serves   (Associated Press)                                   over. Facebook would not  cades,  said  the  Wired  ar-
            to lure kids into harmful so-  rived  on  Amazon  devices  the  Parent  Teacher  Asso-  comment  publicly  on  why  ticle  “unfairly”  accused
            cial media use and to hook  in January and on Android  ciation)  typically  covered  it  didn't  include  Common  him and his colleagues for
            young  people  on  Face-     Wednesday.     Throughout,  logistics costs or sponsored  Sense earlier in the process.  accepting travel expenses
            book as it tries to compete  Facebook  has  touted  a  activities  like  anti-bullying  “Because  they  know  we  to  Facebook  seminars.  He
            with Snapchat or its own In-  team of advisers, academ-   programs or events such as  opposed  their  position,”  said he wasn’t a Facebook
            stagram app. They say kids  ics and families who helped  parent  roundtables.  One  said  James  Steyer,  the  consultant  at  the  time  he
            shouldn't be on such apps  shape the app in the year  advisory  group,  the  Family  CEO  of  Common  Sense.  was advising it on Messen-
            at  all  —  although  they  of-  before it launched.      Online  Safety  Institute,  has  The  group’s  stance  is  that  ger Kids.
            ten are.                     But a Wired report this week  a  Facebook  executive  on  Facebook  never  should  Bernstein, who doesn’t see
            "It  is  disturbing  that  Face-  pointed out that more than  its board, along with execs  have  released  a  product  technology  as  “inherently
            book, in the face of wide-   half  of  this  safety  advisory  from Disney, Comcast and  aimed at kids. “They know  dangerous,”     suggested
            spread concern, is aggres-   board had financial ties to  Google.                      very  well  our  positon  with  that  Facebook  critics  like
            sively marketing Messenger  the  company.  Facebook  "We  sometimes  provide  Messenger Kids.”                      Common  Sense  are  also
            Kids  to  even  more  chil-  confirmed  this  and  said  it  funding to cover program-  A  few  weeks  after  Mes-  tainted  by  accepting  $50
            dren,"  the  Campaign  For  hasn't  hidden  donations  matic or logistics expenses,  senger     Kids   launched,  million  in  donated  air  time
            a  Commercial-Free  Child-   to  these  individuals  and  to  make  sure  our  work  to-  nearly  100  outside  experts  for  a  campaign  warning
            hood  said  in  a  statement  groups — although it hasn't  gether can have the most  banded  together  to  urge  about the dangers of tech-
            this week.                   publicized them, either.     impact,"  Facebook  said  in  Facebook  to  shut  down  nology  addiction.  Among
            Messenger  Kids  launched  Facebook's  donations  to  a  statement,  adding  that  the app  , which it  has  not  those  air-time  donors  are
            on iOS to lukewarm recep-    groups  like  the  National                                                            Comcast  and  AT&T’s  Di-
            tion  in  December.  It  ar-  PTA  (the  official  name  for                                                        recTV.
                                                                                                                                But Common Sense spokes-
                                                                                                                                woman  Corbie  Kiernan
                                                                                                                                called  that  figure  a  “mis-
                                                                                                                                representation”  that  got
                                                                                                                                picked  up  by  news  out-
                                                                                                                                lets.  She  said  Common
                                                                                                                                Sense  has  public  service
                                                                                                                                announcement      commit-
                                                                                                                                ments  “from  partners  such
                                                                                                                                as  Comcast  and  Direct-
                                                                                                                                TV”  that  has  been  valued
                                                                                                                                at  $50  million,  which  the
                                                                                                                                group  has  used  in  other
                                                                                                                                campaigns in addition to its
                                                                                                                                current “Truth About Tech”
                                                                                                                                effort,  which  it’s  launching
                                                                                                                                with a group of ex-Google
                                                                                                                                and  Facebook  employees
                                                                                                                                and  their  newly  formed
                                                                                                                                Center  for  Humane  Tech-
                                                                                                                                nology. q
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