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A32    FEATURE
                      Friday 30 June 2017
             North Korea, a Smokers’ Paradise, Now Urging People to Quit


            ERIC TALMADGE                                                                                                       of  nonsmokers  is  remark-
            Associated Press                                                                                                    ably  increasing  with  each
            PYONGYANG,  North  Ko-                                                                                              passing day.”
            rea  (AP)  —  North  Korea,                                                                                         “I  would  guess  about  300
            one of the last bastions of                                                                                         people visit smoking cessa-
            free,  unhindered  smoking,                                                                                         tions centers a day, nation-
            a country where just about                                                                                          wide,” in a country with a
            every adult male can and                                                                                            population of about 24 mil-
            does  light  up  almost  any-                                                                                       lion, Ri told AP.
            where  he  pleases  and                                                                                             Cigarettes  are  a  big  busi-
            where leader Kim Jong Un                                                                                            ness in North Korea.
            is hardly ever seen without                                                                                         Unlike  many  other  con-
            a lit cigarette in his hand, is                                                                                     sumer  products,  the  array
            now officially  trying  to get                                                                                      of  domestically  produced
            its people to kick the habit.                                                                                       brands  that  are  available
            It’s  a  battle  Pyongyang                                                                                          to the public is amazing —
            has tried before and won’t                                                                                          from the status-symbol 727s
            easily win, especially since,                                                                                       (which  take  their  name
            beyond  some  stepped-up                                                                                            from  the  anniversary  of
            propaganda,  it  doesn’t                                                                                            the  armistice  that  ended
            appear  to  have  a  lot                                                                                            the Korean War) to brands
            of  funding.  But  this  time                                                                                       like Pyol (Star), Craven and
            around,  the  effort  does                                                                                          Tazo (which means ostrich
            have  one  big  thing  going                                                                                        and  features  the  bird  on
            for it: the increasingly vocal   North Koreans who were traveling in a bus, stop at the side of a highway for a smoke break in   every pack).
                                         North Hwanghae province, North Korea. North Korea, a country where just about every adult male
            support  of  North  Korean   can and does light up almost anywhere he pleases, is now officially trying to get its people to kick   Menthol cigarettes are es-
            women,  virtually  none  of   the habit.                                                                            sentially  non-existent  but,
            whom smoke.                                                                                (AP Photo/Wong Maye-E)   because  of  the  heavy
            Ri  Yong  Ok,  a  57-year-old                                                                                       competition  among  mak-
            pharmacist  whose  heavy-    effort  to  at  least  provide   that time.               day  this  year  and  a  big   ers,  gimmicks  abound  —
            smoking  husband  nearly     more  education  of  smok-   The  buzz  didn’t  last  long.   anti-smoking  poster  for  no   one  kind  of  Pyongyang-
            died  of  lung  cancer,  is   ing’s  health  risks  since  an   He  was  pictured  smoking   smoking  day  hangs  in  her   brand  cigarette  has  filters
            leading the charge.          anti-smoking  decree  was    on  a  visit  to  a  children’s   offices.                tipped  with  smiley  faces.
            “I’ve  been  on  TV,  my     made by Kim in April.        camp in June.                According     to    recent   Another brand is now put-
            whole family has been on     The  start  of  the  new  drive   North  Korea  joined  the   government  reports,  the   ting  flavored  balls  in  its  fil-
            TV, so everyone knows who                                                                                           ters  that  when  popped
            I  am,”  Ri,  flanked  by  no-                                                                                      give the smoke a vaguely
            smoking  posters,  told  The                                                                                        fruity taste.
            Associated Press during an                                                                                          Prices  range  from  around
            interview at the small anti-                                                                                        $5 for the 727s and $7 or so
            smoking  center  she  man-                                                                                          for  the  popular  Japanese
            ages  in  Pyongyang.  The                                                                                           Seven Star brand — despite
            center, one of only 11 in all                                                                                       international  sanctions  on
            of North Korea, has some-                                                                                           luxury  good  exports,  it’s
            thing you almost never see                                                                                          easy  to  obtain  imported
            in the North — a no-smok-                                                                                           cigarettes  in  Pyongyang
            ing sign placed prominent-                                                                                          — while Ostrich and other
            ly above its entrance.                                                                                              typical  domestic  smokes
            “I’m optimistic that we can                                                                                         go for $1 or less a pack.
            get  people  to  stop,”  she                                                                                        Some smokers roll their own
            said.  “Our  goal  is  educa-                                                                                       blends,  a  practice  that
            tion.”                                                                                                              is  more  common  in  the
            The  potential  health  ben-                                                                                        countryside.
            efit to the nation could be                                                                                          Though the possibility can’t
            tremendous.                                                                                                         be  ruled  out,  the  sight  of
            Ri estimated about 54 per-                                                                                          people  puffing  away  on
            cent  of  adult  male  North                                                                                        paper-rolled,  odd-smelling
            Koreans smoke — a higher                                                                                            mixtures  of  tobacco  and
            figure  than  the  43.9  per-                                                                                       whatever  else  they  can
            cent  given  by  a  World    Smiley faces are seen on the filtered ends of a packet of Pyongyang-brand cigarettes. North Ko-  stuff in with it may contrib-
            Health  Organization  re-    rea, one of the last bastions of free, unhindered smoking, is now officially trying to get its people   ute  to  persistent  but  un-
            port  released  at  the  end   to kick the habit.                                                                   substantiated  reports  by
            of 2014. Smoking is a social                                                                (AP Photo/Wong Maye-E   visitors  and  foreign  media
            taboo  for  women  and  it’s                                                                                        outlets of widespread mari-
            illegal  for  anyone  under   prompted  speculation  in   World  Health  Organiza-     country  has  reduced  the   juana use.
            the age of 17.               the foreign media that Kim   tion’s  Framework  Conven-   amount  of  land  devoted    Health  warnings  are  now
            North Korea has toyed with   himself had quit, since cig-  tion  on  Tobacco  Control   to  growing  tobacco.  In   required   on    cigarette
            the idea of pushing harder   arettes were conspicuous-    in  2005  and  dutifully  holds   May,  state  media  quoted   packs,  but  remain  incon-
            to get smokers to kick the   ly missing from his hands in   events  on  World  No  To-  a  Health  Ministry  official   spicuously  placed  in  small
            habit before — Ri’s humble   photos carried by the state   bacco  Day  every  year.    saying  the  ratio  of  male   lettering  on  the  side  of
            anti-smoking  center  has    media  of  his  “on-the-spot   The  infomercial  on  Ri  and   smokers in 2013 was down   most  and  only  state  that
            been  around  since  2007.   guidance”  visits  around    her  family  was  broadcast   8 percent when compared     smoking can be harmful to
            But  it  has  stepped  up  its   the  country  from  around   by  state-run  TV  on  that   with 2009 and “the number   the health. q
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