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BUSINESS A25
                                                                                                                                                                Tuesday 22 September 2015

Macy’s plans to add 85K seasonal holiday hiring workers 

NEW YORK (AP) — Macy’s         meet increased demand.         line fulfillment centers na-    customer service centers.                                         ers, up from 67,000 in the
Inc. plans to hire about       The pace of hiring at a re-    tionwide.                       More than 1,000 people will                                       2014 holiday season. Toys R
85,000 seasonal workers        tailer can serve as an indi-   Specifically, about 12,000      be hired across the country                                       Us plans to hire 40,000 peo-
for temporary jobs ahead       cator of expectations for      of the 85,000 total seasonal    to support the 88th annual                                        ple to work at stores and
of the holidays to meet ex-    the holiday shopping sea-      positions will be based in di-  Macy’s Thanksgiving Day                                           distribution centers around
pected higher demand.          son, which accounts for 20     rect-to-consumer fulfillment    Parade, Santalands and                                            the country, which is down
That is about the same as a    percent of the industry’s      facilities that support sales   other iconic holiday events.                                      from 45,000 last holiday
year ago.                      annual sales, according to     generated by the com-           Cincinnati, Ohio-based                                            season.
The announcement comes         the National Retail Federa-    pany’s omnichannel  busi-       Macy’s employs about                                              Shares of Macy’s rose 5
as other retailers announce    tion.                          ness strategy.                  166,900 people on a year-                                         cents to $54.11 in midday
their hiring plans ahead of    The positions will be filled   About 1,600 people will         round basis.                                                      trading Monday. Its shares
the holiday season. Many       at Macy’s and Blooming-        be hired to interact with       Elsewhere, retailer Kohl’s                                        are down almost 10 per-
companies boost their          dale’s stores, call centers,   customers via telephone,        Corp. has said it expects to                                      cent over the past year.q
workforces temporarily to      distribution centers and on-   email and online chat at        hire more than 69,000 work-

Smartphone maker HTC booted out of blue chip index 

RALPH JENNINGS                 Used HTC smartphones sit on display in a phone shop in Taipei, Taiwan, Monday, Sept. 21, 2015.                                   based consultancy Inter-
Associated Press               Taiwan’s stock exchange has removed smartphone maker HTC from its index of blue chip com-                                        brand ranked HTC as the
TAIPEI, Taiwan (AP) — Tai-     panies, signposting the dramatic decline of a business that once ranked as Taiwan’s No. 1 brand                                  No. 98 brand worldwide.
wan’s stock exchange           and dazzled consumers with some of the world’s first Android handsets.                                                           That laurel cast the compa-
has removed smartphone                                                                                                                                          ny whose initials stand for
maker HTC from its index                                                                                                              (AP Photo/Wally Santana)  “high tech computer” as a
of blue chip companies,                                                                                                                                         model for an island depen-
signposting the dramatic       and Chinese makers such        viser with Hong Kong invest-    working on feature phones                                         dent for decades on high-
decline of a business that     as Xiaomi. Last month, it an-  ment consultancy Peace          — the kind with buttons                                           tech contract work but
once ranked as Taiwan’s        nounced a 15 percent cut       Field.                          rather than touchscreens.                                         with few globally known
No. 1 brand and dazzled        in its staff of about 15,700   HTC, an 18-year-old com-        Company revenues shot                                             brands of its own.
consumers with some of         after a second-quarter loss    pany that started out do-       up 93 percent in 2010.                                            HTC’s decline began as
the world’s first Android      of $247 million.               ing contract work for other     By early 2011 those hand-                                         the number of smartphone
handsets.                      “They made a lot of mis-       high-tech firms, came out       sets, backed by a reputa-                                         vendors surged along
The exchange removed           steps, but they were also      with its HTC Magic phone        tion for lightness and tech-                                      with total shipments that
HTC from its FTSE TWSE Tai-    caught in the crosshairs of    in 2008.                        nical quality, had taken                                          reached 1.2 billion units last
wan 50 index on Mon-           a shift to commoditization     It ran on Google’s Android      HTC to its world market                                           year, up 28 percent over
day after the company’s        of the market,” said John      operating system when           share peak of 10.7 percent.                                       2013.
market value declined          Brebeck, senior Taipei ad-     other vendors were still        That year the New York-                                           Samsung and Apple cap-
below the level required                                                                                                                                        tured the United States
for inclusion in the market                                                                                                                                     through sales contracts
benchmark. The index lists                                                                                                                                      with wireless carriers while
Taiwan’s 50 biggest com-                                                                                                                                        local Chinese brands such
panies which together rep-                                                                                                                                      as Lenovo and Xiaomi led
resent 70 percent of the                                                                                                                                        in  China  as HTC was try-
market’s value.                                                                                                                                                 ing to establish a custom-
It’s a humbling comedown                                                                                                                                        er base. Its world market
for a company that once                                                                                                                                         share is estimated now at 3
sold more than 1 in 10 of                                                                                                                                       to 4 percent.
phones worldwide, re-                                                                                                                                           HTC attributes its losses to
ceived plaudits for innova-                                                                                                                                     slowing use of high-end
tion and represented Tai-                                                                                                                                       Android phones, changes
wan’s ambitions to spawn                                                                                                                                        in its product lineup and in-
its own globally recognized                                                                                                                                     creased competition.
electronics brands.                                                                                                                                             It will keep working on high-
In the past several years,                                                                                                                                      end handsets along with
HTC has struggled because                                                                                                                                       connected devices and
of marketing and supply                                                                                                                                         “virtual reality,” the com-
chain glitches as well as in-                                                                                                                                   pany’s media office said
tense competition from Ap-                                                                                                                                      last week. q
ple, Samsung Electronics

Lennar 3Q results top Street, delivers more homes 

MIAMI (AP) — Lennar’s fis-     has improved home sales        for the period ended Aug.       Miami company totaled                                             kets continued to have sig-
cal third-quarter results      this year. As the recovery     31. That compares with          $2.49 billion, also beating                                       nificant pent-up demand,
beat analysts’ estimates       from the Great Recession       $177.8 million, or 78 cents     Street forecasts. Three ana-                                      which positions us well for
as it delivered more homes     enters its seventh year,       per share, a year earlier.      lysts surveyed by Zacks ex-                                       years to come,” CEO Stuart
and saw a rise in new or-      more Americans have            The results topped Wall         pected $2.42 billion. Len-                                        Miller said in a written state-
ders thanks to an improving    rebuilt their savings, in-     Street expectations. The        nar Corp. said that deliv-                                        ment on Monday. Its shares
housing market. Its shares     creased their home equity      average estimate of nine        eries climbed 16 percent                                          rose $1.37, or 2.6 percent,
rose more than 2 percent in    and returned to the real es-   analysts surveyed by Zacks      in the quarter, and new                                           to $53.12 in morning trading
morning trading Monday.        tate market.                   Investment Research was         orders increased 10 per-                                          Monday. Its shares have ris-
Steady job growth coupled      Lennar earned $223.3 mil-      for earnings of 79 cents        cent to 6,495 homes. The                                          en almost 29 percent over
with low mortgage rates        lion, or 96 cents per share,   per share. Revenue for the      new home and rental mar-                                          the past year. q
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