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TECHNOLOGY A23
                                                                                                                                                                        Thursday 17 March 2016

Google reveals 77 percent of its online traffic is encrypted 

MICHAEL LIEDTKE                 its search order to boost      In this March 23, 2010, file photo, the Google logo is seen at the Google headquarters in
AP Technology Writer            those that automatically       Brussels. Google is disclosing how much of the traffic to its search engine and other services is
SAN FRANCISCO (AP) —            encrypted their services.      being protected from hackers as part of its push to encrypt all online activity. Encryption shields
Google is disclosing how        The change meant web-          77 percent of the requests sent from around the world to Google’s data centers, up from 52
much of the traffic to its      sites risked being demoted     percent at the end of 2013, according to company statistics released Tuesday, March 15, 2016.
search engine and other         in Google’s search results     									                                                      Associated Press
services is being protected     and losing visitors if they
from hackers as part of its     didn’t embrace encryp-         Google’s next most fre-      news service (60 percent)         services. Some older de-
push to encrypt all online      tion. Google is highlighting   quently encrypted servic-    and finance (58 percent).         vices are also unable to
activity.                       its own progress on digital    es are maps (83 percent      Google, owned by Alpha-           handle modern encryption
Encryption shields 77 per-      security while the FBI and     of traffic) and advertising  bet Inc., says it’s still trying  standards, according to
cent of the requests sent       Apple Inc. are locked in a     (77 percent, up from just    to overcome some of the           Google.Nearly 96 percent
from around the world to        court battle over access to    9 percent at the end of      technical problems that           of Google’s unencrypted
Google’s data centers,          an encrypted iPhone used       2013). Encryption frequen-   have made it more diffi-          traffic comes from mobile
up from 52 percent at the       by one of the two extrem-      cy falls off for Google’s    cult to encrypt some of its       devices.
end of 2013, according          ist killers behind the mass
to company  statistics  re-     shootings in San Bernardi-
leased Tuesday.                 no, California, in Decem-
The numbers cover all           ber.
Google services expect its      Google joined several oth-
YouTube video site, which       er major technology com-
has more than 1 billion us-     panies to back Apple in
ers. Google plans to add        its refusal to honor a court
YouTube to its encryption       order to unlock the iPhone,
breakdown by the end of         arguing that it would re-
this year.Encryption is a se-   quire special software that
curity measure that scram-      could be exploited by
bles transmitted informa-       hackers and governments
tion so it’s unintelligible if  to pry their way into other
it’s intercepted by a third     encrypted devices.
party.                          In its encryption crusade,
Google began emphasiz-          Google’s is trying to make
ing the need to encrypt         it nearly impossible for gov-
people’s online activities      ernment spies and other
after confidential docu-        snoops from decipher-
ments leaked in 2013 by         ing personal information
former National Security        seized while in transit over
Agency contractor Ed-           the Internet.“Our aim with
ward Snowden revealed           this project is to hold our-
that the U.S. government        selves accountable and
had been vacuuming up           encourage others to en-
personal data transferred       crypt so we can make the
over the Internet. The sur-     web even safer for every-
veillance programs ex-          one,” Google encryption
ploited gaping holes in un-     “evangelists” Rutledge
encrypted websites.             Chin Feman and Tim Willis
While rolling out more en-      wrote in a blog post .
cryption on its services,       The statistics show that
Google has been trying to       Google’s Gmail service
use the clout of its influen-   is completely encrypted
tial search engine to prod      as long as the correspon-
other websites to strength-     dence remains confined
en their security.              to Gmail. Mail exchanges
In August 2014, Google          between Gmail and other
revised its secret formula      email services aren’t nec-
for ranking websites in         essarily encrypted.
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