Page 21 - IP2A 013 Always Coca-Cola

Meanwhile, the strength of the

marketing campaigns emanated

from catchphrases uniquely

developed for each generation.

In the 1960s it was

‘Feel the Difference’ and in the

1970s it was ‘It’s the Real Thing’,

to the 1980s “Coke Adds Life’

and in the 1990s

‘Always Coca-Cola’.