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night — professional services firms. That group,   attract even larger investors, who may buy out the
          they would not be successful,” he said. “The suc-  current round of private-equity players, Koltin said.
          cessful ones understand the importance of people.   But all that depends on whether these firms
          They’re not going to micromanage.”        can grow at the rates expected by investors,
            Instead, he said, an investor should act as   Shamis said. The profits of both the investors
          “your highest-level strategic and capital partner.”   and current partners will depend on whether the
          That means investors generally won’t be closely   firms can attract a second set of investors in the
          involved in the traditional accounting practice   future. There’s initial interest now, but the deals
          — but they will use their substantial influence   are predicated upon the idea that the firms can
          within the firm to set goals for growth and   grow fast and justify even larger investments in a
          resource allocation.                      future deal.
            Accounting firms also must be careful as they   “What are the exits going to be? Who wants to
          grow their services and scale, whether or not it   buy a $1.5 billion CPA firm?” he asked, referring
          involves private equity, to respect rules meant to   to a hypothetical future valuation for firms that
          encourage independence in auditors, according   struck deals. If there’s no buyer waiting, a firm’s
          to Melancon.                              partners might find themselves buying the orga-
            “Private-equity deals for firms require firms and   nization back from their investors — as “damaged
          leadership to be extra focused on independence   goods,” he said.
          and standards of the profession. The profession   The outcomes just aren’t clear yet, Shamis
          is attractive because of its competency and the   added. “I think you’re going to see more firms do
          trust it has built in the market. Firms in this   it. They don’t want to miss out, so I think you will
          environment have to prioritize tone at the top on   see the acceleration pick up. But we’re not going to
          ethics, independence, and trust. Commitment to   know any answers until five years down the road.”
          those concepts creates the value and, regardless of   Meanwhile, the same tidings of change are
          structure, has to be a priority,” he said.  seeping out even to the smallest firms and con-
            Citrin Cooperman ensures the profession’s   sultancies, where the managers of much smaller
          independence rules are followed by relying on   investment groups are reaching out to potential
          its chief risk officer, Patricia Cummings, and   partners like Paula Waggoner-Aguilar and her
          her sizable team, including the firm’s Office of   family business in Texas.
          Independence, which reviews new clients and   “When it started, the large private-equity firms
          conducts robust independence and background   were only interested in the top 20 accounting
          checks, Cooperman said.                   firms,” Koltin said. Now, he said, he’s hearing
            And, overall, the accounting executives in   from smaller private-equity firms and individual
          these deals said concerns about private-equity   family offices looking into accounting firms that
          partners are real but manageable. It’s paramount,   have revenue in the range of $10 million to
          they said, to find the right investors.   $150 million.
            “You need to make sure your investor has a   For now, Waggoner-Aguilar doesn’t want to
          thesis in the space,” Thompson said. In other   join the trend.
          words, investors should be well versed in the   “I’m still very young and focused on building
          accounting profession, with a specific plan for   my own business,” she said. Waggoner-Aguilar
          how their investment will help a company grow.   is a former global energy finance and accounting
          “It shouldn’t be ‘This looks interesting.’ They need   executive who left the corporate ranks to focus
          to understand our industry.”              on private, middle-market companies almost a
                                                    decade ago. Seeing the interest in her business was
          WHAT TO EXPECT NEXT                       both flattering and intimidating, she said, since it
          Negotiations between more firms and investors are   signaled a larger restructuring was underway that
          ongoing, Koltin said. But future deals will likely be   could upend the profession.
          influenced by how investments that have already   “They’re talking to plenty of firms. I know I’m
          been made shape up.                       not the only one,” Waggoner-Aguilar said. Friends
            Cooperman projected that many of the top 200   and colleagues have heard from investors, too —
          firms will either take investments or be acquired by a   and many more accounting businesses, large and
          larger, equity-backed firm in the years ahead. And if   small, may soon accept the offer of investment and
          those investments are successful, the firms soon will   the changes it brings.  ■

          journalofaccountancy.com                                                              February 2023   |   13
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