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MAKING THE HYBRID MODEL WORK
          Firms are taking a range of measures to make the   The state of remote working
          hybrid model work, from hosting entertaining
          online activities to installing more technology.

          Activities to stay connected                                %      Median of top-performing CPA firms that
                                                                             have staff working remotely. CPA firms as
          Squire offers its employees a variety of fun activities   50       a whole have a median of 30%.
          each month to soften the inevitable isolation of
          remote work and to help keep employees connected.                  Source: 2021 National Management of an
                                                                             Accounting Practice (MAP) Survey.
          In November, for example, the firm’s departments
          participated in a competitive canned food drive,
          each doing their best to collect as much canned
          food as possible for charity. The food drive “created       %      Portion of financial services companies
                                                                             that expect to allow 60% of staff to work
          a banter back and forth” on Microsoft Teams, and   69              remotely at least one day per week after
          691 items were donated, surpassing the firm’s goal                 the pandemic. Before the pandemic, 29%
          of 500, Bullock said. Squire also gives employees $3               of financial services companies allowed
          at the beginning of each month, which they can use                 60% of staff to work remotely at least one
          to thank someone else on staff, both verbally and by               day per week.
          giving them $1. To do this, Squire uses an apprecia-
                                                                             Source: PwC US Remote Work Survey,
          tion software platform called Motivosity, and this
                                                                             June 25, 2020.
          ongoing appreciation helps workers communicate
          in an upbeat way, she said.                                        Portion of financial services employers
          those who need the in-person connection, Johnson  70        %      who think staff should be in the office
            Gross, Mendelsohn has tried to keep workers
          engaged and connected with virtual group activities
                                                                             three or more days a week. Only 20% of
          like online bingo and sharing stories about pets,
                                                                             financial services employees say the same.
          along with in-person community service events for
                                                                             Source: PwC US Remote Work Survey,
          said. “The activities allowed employees to connect on
                                                                             June 25, 2020.
          a personal level, especially between departments that
          do not regularly interact with each other,” she said.
            Caron & Bletzer holds virtual firmwide meetings                  Portion of financial services employers who
          every week but also offers employees the chance to         %       say preserving company culture is their top
          play online games like Jeopardy!, Bletzer noted.  43               concern when it comes to remote work.

          Career planning                                                    Source: Deloitte Return to Workplaces
                                                                             Survey, April 2021.
          All five firms put programs in place to encourage
          career development mentoring and/or training.
          sponsorship program and gives attendees a chance  1in  3           Portion of remote workers who say they
          Some have women’s initiatives that focus on any
          potential disparities affecting female employees in a
                                                                             would seek new employment if they were
          hybrid working environment.
                                                                             required to return to the office.
            Squire’s ongoing women’s initiative created a
                                                                             Source: Robert Half survey of more than
                                                                             1,000 workers in the United States, 2021.
          to discuss issues such as diversity and inclusion. In
          December, the firm also held an in-person partner-
          manager retreat.
          zation. During the pandemic, the firm held virtual  67      %      Portion of financial services executives
            Gross, Mendelsohn’s women’s initiative, RISE
          (Resources that Inspire Success and Empower-
                                                                             who say implementing technology for
          ment), helps match sponsors (who are partners)
                                                                             hybrid work would present only a “minor”
          with protégées striving to grow within the organi-
                                                                             challenge or no challenge at all.
          town halls and offered training on unconscious                     Source: PwC US Pulse Survey, Aug. 19, 2021.
          bias. However, Johnson said, “We need to do more
          mentoring now than we were doing before.”

          journalofaccountancy.com                                                                 April 2022    |   7
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