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MIDNIGHT CAR RENTAL Greg says. “After a customer hit black ice on a
drive to Fairbanks, we knew we had to prioritize
Homegrown Hospitality on Alaska’s Roads safety. That’s why we keep things local when
the roads are slick.”
Despite growth and seasonal adjustments,
Midnight Car Rental has stayed true to its
helps run the family operation alongside his roots. “We’re locally owned and have a great
father and nephew. “One summer, a couple of reputation,” Greg says. “We pride ourselves on
tourists walked by and asked if the cars were providing great Alaska customer service. We
for rent because the town was out of rentals. want customers to relax and enjoy their time
That was it—we got our foot in the door and here, not worry about their rental car.”
took off running.” It’s a business shaped by the landscape
That one moment turned into a thriving
seasonal business that now operates with over and lifestyle of the Last Frontier—a business
built not just on wheels and engines, but on
210 vehicles during peak summer months. a family’s dedication to reliability, community,
While they offer everything from mid-size and the spirit of Alaska.
sedans to SUVs and minivans, their specialty For vehicle rentals go to: ineedacarrental.
is something uniquely suited to the needs of com. Address is: 4211 Spenard Rd,
Alaska’s large and varied groups: 15-passenger Anchorage, AK 99517
vans. “We have about 60 of those,” Greg says
proudly. “They’re used by churches, families,
colleges, bird watchers, and even international
fishing groups.”
But the rhythm of Alaska changes with the
Greg Joubert
seasons, and so does the fleet. When winter
sets in, the company pares down to 30–35
At first glance, Midnight Car Rental looks vehicles, with most of the inventory tucked
like any other car lot in Anchorage—rows of away in storage. “Winter rentals are mostly
sedans, minivans, and SUVs lined up under schools traveling for sports like wrestling and
the ever-changing Alaskan sky. But behind cross-country skiing,” Greg explains. “We also
the steering wheels is a story of family legacy, see folks from villages coming in for holidays
entrepreneurial instinct, and community service or special events, and people needing a
that has powered the business since 1999. replacement car after an accident.”
It all began, fittingly, with a stroke of Winter driving in Alaska can be treacherous,
summer serendipity. “We started as a used car so Midnight Car Rental has adapted. “We limit
dealership,” recalls Greg Joubert, who now rentals to a 50-mile radius during the winter,”

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