Page 49 - Smart City Brochure Inputs

3.13. MOTHER (Mobile based maternal Health Awareness) [Hyderabad]

MOTHER is a mobile based application that provides automated voice calls in regional
languages to the pregnant and lactating women in rural communities to raise awareness
about pregnancy-related health issues, or to give personalized advice based on their critical
health parameters.

Frontline workers collects women data manually in the prescribed registration forms and in
the evening, records are being updated online from the Mandal (block) Headquarters.

Once the data is registered, voice alerts are being pushed from the system to stakeholders
(Pregnant and Lactating Women, husbands) mobile phones. MOTHER is unilateral
Communication (Push Method).

Registered women receives customized, pre-recorded health related advices such as what
type of care to be taken in case of high risks during pregnancy, immunization remainders,
child care, nutrition, etc. in local language – Telugu, in their mobiles.

(Source: Net)

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