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4B LAUNCHES NEW WEBSITE

4B BRAIME LAUNCHES NEW HATCHTECH AND

MOBILE-FRIENDLY WEBSITE PAS REFORM SIGN

PATENT LICENCE
4B Braime Components, a world The multi-lingual 4B website now of-
leader in material handling and elec- fers even more languages, 16 separate AGREEMENT
tronic components for bucket elevators language sites in total, to allow most of
and conveyors, is inviting visitors to ex- the worldwide customer base to access HatchTech, a global provider of
plore their new company website: www. information in their own language. incubation technology, and Pas Re-
go4b.co.uk . In an industry where many compo- form, a global supplier of integrated
hatchery solutions, announced today
The new 4B website has been designed nents are sold as part of a system through that they have entered into a long-
with the user experience in mind, offer- OEMs or through resellers and can be term global strategic patent agree-
ing a clean fresh look, mobile-friendly used in the field for many years, end us- ment covering post-hatch early
design, improved navigation and func- ers often turn to the internet to find tech- feeding for day-old chicks.
tionality throughout, while allowing cus- nical information.
tomers to access product information “Many users pick up one of our com-
and enriched content with ease. ponents in the field, using a mobile de-
vice, and they need to be able to identify
the part and find relevant information on
how to operate their product or how to
find a suitable replacement”, explains
4B Braime. “We want to make sure that
our customers can find the information
quickly and easily and make contact with
their local sales or support team, if nec-
essary.” Significant academic research has
“We are very excited to launch our re- been undertaken worldwide into
designed web platform. Our company the digestion and feed absorption
motto is “Better by Design”- and our processes of young chicks, and the
role of post-hatch feeding. Building
website has been designed with this in on the outcome of these studies,
The 4B website has become a refer- mind, to create the best user experience the HatchTech R&D team initiated
ence for many people in the bulk han- possible for our customers around the research and testing around early
dling industry. One of the most compre- world.” feeding, becoming a patent holder
hensive websites in the industry, the 4B for early-feeding solutions for day-
website provides a wealth of technical old chicks. Based on this knowhow
information, from product specific data- and its commitment to finding inno-
sheets and manuals, through to technical vations beyond the tried and tested,
guides and advice. Circle 33 on enquiry card HatchTech launched HatchCare in
2014. The hatcher provides newly
hatched chicks with the basic neces-
sities of life – feed, fresh water, light
and fresh air – right from birth.
In 2018, Pas Reform launched
SmartStart™, a post-hatch feed-
ing solution which provides newly
hatched chicks with nutrition and
hydration in a single formulation.
SmartStart™ helps customers to im-
plement post-hatch feeding easily
and flexibly. It comprises two key
elements – which can be applied
individually, or together: precision
feeding and intelligent lighting.
“After years of innovating and
a successful market adoption of
HatchCare, it is great to see other
incubation technology providers
acknowledging the benefits of early
feeding,” says Tjitze Meter, Founder
and CEO of HatchTech. “We firmly
believe that early feeding can be
a key driver of animal-friendly and
antibiotic-free poultry production,
and this patent licence agreement
will help the poultry industry going
forward.”
Circle 34 on enquiry card Circle 35 on enquiry card

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