Page 16 - Magazine Azim Print
P. 16

CONCEPT
  CONCEPT






















                               Designed  by  OMA  as  a  reinvention  of  the
                               skyscraper  as  a  loop,  construction  on  the
                               building  began  in  2004.  A  loop  design
                               inspired  by  a  bent  needle  resembling  a
                               typical skyscraper becoming a loop.  At
                               approximately 473, 000m2, CCTV –
                               accommodating     TV   studios,   offices,
                               broadcasting and production facilities – is
                               OMA’s largest ever project and its first major
                               building  in  China. CCTV  defies  the
                               skyscraper’s typical quest for ultimate
                               height. Rising from a common platform, two
                               towers lean towards each other and
                               eventually merge in a perpendicular, 75-
                               metre  cantilever.  The  design  combines  the
                               entire  process  of  TV-making  –  formerly
                               scattered in various locations across the city
                               – into a loop of interconnected activities. The
                               design has reconfigured the hierarchy of
                               normal skyscraper.








































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