Page 43 - 2023 TMPAA Mid-Year Program Book
P. 43
TM P AA S T AFF
Ray Scotto, worked as a private consultant specializing in small
Executive Director businesses. Her work has focused on web design,
ray.scotto@ social media marketing, branding, and eCommerce.
targetmkts.com She holds a bachelor’s degree in Marketing from the
Haub School of Business at Saint Joseph’s University.
Ray Scotto has been
involved with Target Susanne Braconnier,
Markets since attending Director of Convention and
the first Summit in October Accounting Services
2001. He was hired as the susanne.braconnier
Executive Director of the @targetmkts.com
Association in January
2002. Ray was instrumental in the development Prior to joining Target
and implementation of several Association Markets, Susanne worked
initiatives including the commercial website, Target as an underwriting assistant
Programs, the Program Administrator Best Practice for the EPLI department
Designation, Target University, and TMPAA Charities. of Rockwood Programs.
Ray’s management experience was gained in the Previous industry experience
public sector, serving as the administrator of a child includes State Farm Insurance Fire and Auto Claims,
abuse investigation unit in SE Pennsylvania for 22 Marine Midland Bank Commercial Finance Division
years. He has also worked as an adjunct professor and AIG’s Payroll Marketing Department. Susanne has
at West Chester University, PA. Ray holds a Masters been with Target Markets since January 2002.
Degree in Social Work.
Sarah Ayars,
Monica Elischer, Director of Marketing
Director of Membership Communications
Development sarah.ayars
monica.elischer @targetmkts.com
@targetmkts.com
Sarah Ayars is responsible
Monica has been involved for Target Programs
with the TMPAA since 2010 including electronic
and heads up all aspects of marketing, Outlet Center
membership for the group development and member
including prospecting, support. She also carries
onboarding, and retention. out Association marketing initiatives, website/
She also overseas Target University, is integral in app development and maintains a social media
member branding and works closely with all members presence. Sarah joined the Target Markets staff in
of the group. She holds a bachelors degree in June 2010. Previously, she was Communications
Marketing/Public Relations from Syracuse University. Coordinator for Performance Marketing where
she implemented marketing strategies for clients
Merrie Goodlander, in a wide range of industries. She has a bachelor’s
Assistant Director of degree in Advertising/Public Relations from Penn
Marketing Communications State University.
merrie.goodlander
@targetmkts.com
Merrie is responsible for
assisting in marketing and
membership efforts for
the association. Prior to
joining TMPAA in 2019, she
TMPAA 2023 Mid-Year Meeting 41
