Page 43 - 23rd Annual Program Book

TM P AA TEAM

Ray Scotto Sarah Ayars
Executive Director Director of Operations and Marketing
ray.scotto@targetmkts.com sarah.ayars@targetmkts.com

Ray Scotto has been involved with Sarah oversees Association event
Target Markets since attending the management, day-to-day operations,
first Summit in October 2001. He was and manages all marketing activities
hired as the Executive Director of the supporting membership, meetings,
Association in January 2002. Ray was products, and programs. Sarah joined
instrumental in the development and the Target Markets staff in June 2010.
implementation of several Association Previously, she was Communications
initiatives including the commercial website, Target Programs, Coordinator for Performance Marketing where she implemented
the Program Administrator Best Practice Designation, Target marketing strategies for clients in a wide range of industries.
University, and TMPAA Charities. Ray’s management experience She has a bachelor's degree in Advertising/Public Relations
was gained in the public sector, serving as the administrator of from The Pennsylvania State University.
a child abuse investigation unit in SE Pennsylvania for 22 years.
Gene Abbey
He has also worked as an adjunct professor at West Chester
Director of Insurance Services
University, PA. Ray holds a Masters Degree in Social Work.
and Education
Susanne Braconnier
Director of Convention and gene.abbey@targetmkts.com
Accounting Services Gene Abbey, MSRI, MBA has spent
nearly 30 years as a P&C insurance
susanne.braconnier@targetmkts.com
professional with expertise in multi-
Prior to joining Target Markets, Susanne line commercial coverages and risk
worked as an underwriting assistant management solutions. Additionally,
for the EPLI department of Rockwood his experience for the last 20 years has
Programs. Previous industry experience been with specialty programs, fronting, captives, and alternative
includes State Farm Insurance Fire risk solutions. Gene has served in leadership positions for
and Auto Claims, Marine Midland insurance carriers, program administrators, and service providers.
Bank Commercial Finance Division and AIG’s Payroll Marketing During his career, Gene has held roles in several industry
Department. Susanne has been with Target Markets since disciplines including Business Development, Underwriting, Risk
January 2002. Control, Claims, Regulatory Compliance, Technology, Distribution,
Monica Elischer Operations, and Strategy. Most recently, Gene earned his Master
Director of Membership Development of Risk and Insurance (MSRI) from Butler University and his Master
of Business Administration (MBA) from Cleary University. He also
monica.elischer@targetmkts.com holds a Bachelor of Arts degree in Philosophy & Psychology from
Lycoming College.
Monica has been involved with the
TMPAA since 2010 and heads up all Nina DiSabella
aspects of membership for the group Marketing Coordinator
including prospecting, onboarding,
nina.disabella@targetmkts.com
and retention. She also overseas
Target University, is integral in member Nina is a graduate from Saint Joseph’s
branding and works closely with University (2023) with a Bachelor of
all members of the group. She holds a bachelors degree in Arts in English and a minor in marketing.
Marketing/Public Relations from Syracuse University. She joined the TMPAA team in August
Merrie Goodlander of 2023 as their Marketing Coordinator
Assistant Director of Marketing and works primarily on the association’s
Communications digital marketing.

merrie.goodlander@targetmkts.com
Merrie is responsible for assisting in
marketing and membership efforts
for the association. Prior to joining
TMPAA in 2019, she worked as a
private consultant specializing in small
businesses. Her work has focused on
web design, social media marketing, branding, and eCommerce.
She holds a bachelor’s degree in Marketing from the Haub
School of Business at Saint Joseph’s University.

TMPAA 23rd Annual Summit 41