Page 42 - 22nd Annual Summit program book

TMP AA ST AFF

Ray Scotto, Susanne Braconnier,
Executive Director Director of Convention and

ray.scotto@targetmkts.com Accounting Services
Ray Scotto has been involved susanne.braconnier@
with Target Markets since targetmkts.com
attending the first Summit in Prior to joining Target
October 2001. He was hired Markets, Susanne worked
as the Executive Director of as an underwriting assistant
the Association in January for the EPLI department
2002. Ray was instrumental of Rockwood Programs.
in the development and implementation of several Association Previous industry experience includes State Farm Insurance
initiatives including the commercial website, Target Programs, Fire and Auto Claims, Marine Midland Bank Commercial
the Program Administrator Best Practice Designation, Finance Division and AIG’s Payroll Marketing Department.
Target University, and TMPAA Charities. Ray’s management Susanne has been with Target Markets since January 2002.
experience was gained in the public sector, serving as
the administrator of a child abuse investigation unit in SE Sarah Ayars,
Pennsylvania for 22 years. He has also worked as an adjunct Director of Marketing
professor at West Chester University, PA. Ray holds a Masters Communications
Degree in Social Work.
sarah.ayars
@targetmkts.com
Monica Elischer,
Director of Membership Sarah Ayars is responsible
Development for Target Programs including
electronic marketing, Outlet
monica.elischer@
targetmkts.com Center development and
member support. She also
Monica has been involved carries out Association marketing initiatives, website/app
with the TMPAA since 2010 development and maintains a social media presence. Sarah
and heads up all aspects joined the Target Markets staff in June 2010. Previously, she
of membership for the was Communications Coordinator for Performance Marketing
group including prospecting, where she implemented marketing strategies for clients in
onboarding, and retention. She also overseas Target University, a wide range of industries. She has a bachelor’s degree in
is integral in member branding and works closely with all Advertising/Public Relations from Penn State University.
members of the group. She holds a bachelors degree in
Marketing/Public Relations from Syracuse University. Susan Allen,
Director of Insurance
Merrie Goodlander, Services and Education
Marketing Coordinator
susan.allen@
merrie.goodlander@ targetmkts.com
targetmkts.com
Susan joined Target Markets
Merrie is responsible for in December 2021 with
assisting in marketing and 20 years of global P&C
membership efforts for experience. Prior to joining
the association. Prior to TMPAA, Susan was Head
joining TMPAA in 2019, of Business Development at Transverse Insurance Group
she worked as a private and IAT Insurance Group. She also oversaw the integration of
consultant specializing in small businesses. Her work has product, actuary, and IT as the VP of Product Design at Hanover
focused on web design, social media marketing, branding, Insurance Group. Susan strengthened her underwriting and
and eCommerce. She holds a bachelor’s degree in Marketing business acumen within both field and corporate environments
from the Haub School of Business at Saint Joseph’s University. at Travelers. She holds a BA in English from the University of
California Berkeley.
42 TMPAA