Page 39 - 24th Annual Summit Program Book

TM P AA TEAM

Gene Abbey Sarah Ayars
Executive Director Director of Operations and Marketing
gene.abbey@targetmkts.com sarah.ayars@targetmkts.com
Gene Abbey, MSRI, MBA has spent nearly Sarah oversees Association event
30 years as a P&C insurance professional management, day-to-day operations,
with expertise in multi-line commercial and manages all marketing activities
coverages and risk management solutions. supporting membership, meetings,
Additionally, his experience for the last 20 products, and programs. Sarah joined
years has been with specialty programs, the Target Markets staff in June 2010.
fronting, captives, and alternative risk Previously, she was Communications
solutions. Gene has served in leadership Coordinator for Performance Marketing
positions for insurance carriers, program administrators, and where she implemented marketing strategies for clients in a wide
service providers. During his career, Gene has held roles in range of industries. She has a bachelor’s degree in Advertising/
several industry disciplines including Business Development, Public Relations from The Pennsylvania State University.
Underwriting, Risk Control, Claims, Regulatory Compliance,
Technology, Distribution, Operations, and Strategy. Most recently, Merrie Goodlander
Gene earned his Master of Risk and Insurance (MSRI) from Butler Assistant Director of Marketing
University and his Master of Business Administration (MBA) Communications
from Cleary University. He also holds a Bachelor of Arts degree in merrie.goodlander@targetmkts.com
Philosophy & Psychology from Lycoming College.
Merrie is responsible for assisting in
Ray Scotto marketing and membership efforts
Senior Executive for the association. Prior to joining
TMPAA in 2019, she worked as a
ray.scotto@targetmkts.com
private consultant specializing in small
Ray Scotto has been involved with businesses. Her work has focused on
Target Markets since attending the web design, social media marketing, branding, and eCommerce.
first Summit in October 2001. He was She holds a bachelor’s degree in Marketing from the Haub
hired as the Executive Director of the School of Business at Saint Joseph’s University.
Association in January 2002. Ray was
instrumental in the development and Nina DiSabella
implementation of several Association Marketing Coordinator
initiatives including the commercial nina.disabella@targetmkts.com
website, Target Programs, the Program Administrator Best
Practice Designation, Target University, and TMPAA Charities. Nina is a graduate from Saint Joseph’s
Ray’s management experience was gained in the public sector, University (2023) with a Bachelor
serving as the administrator of a child abuse investigation of Arts in English and a minor in
unit in SE Pennsylvania for 22 years. He has also worked as an marketing. She joined the TMPAA team
adjunct professor at West Chester University, PA. Ray holds a in August of 2023 as their Marketing
Masters Degree in Social Work. Coordinator and works primarily on
the association’s digital marketing.
Susanne Braconnier Krista Hardy
Director of Accounting Services Membership Development Specialist
susanne.braconnier@targetmkts.com krista.hardy@targetmkts.com
Prior to joining Target Markets, Krista’s focus is on membership
Susanne worked as an underwriting development, assisting members
assistant for the EPLI department and prospects with the myriad of
of Rockwood Programs. Previous TMPAA resources. Previously, she
industry experience includes State worked in healthcare as a Community
Farm Insurance Fire and Auto Claims, Coordinator with a focus in Hospice
Marine Midland Bank Commercial and Home Care, building relationships
Finance Division and AIG’s Payroll within the community to foster a better
Marketing Department. Susanne has been with Target Markets understanding of what tools and resources are available to
since January 2002.
people in need. Krista has a Master of Business Administration
degree from Strayer University.

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