Page 37 - 2024 Mid Year Program Book

TM P AA TEAM

Ray Scotto Sarah Ayars
Executive Director Director of Operations and Marketing
ray.scotto@targetmkts.com sarah.ayars@targetmkts.com
Ray Scotto has been involved with Sarah oversees Association event
Target Markets since attending the management, day-to-day operations,
first Summit in October 2001. He was and manages all marketing activities
hired as the Executive Director of the supporting membership, meetings,
Association in January 2002. Ray was products, and programs. Sarah joined
instrumental in the development and the Target Markets staff in June 2010.
implementation of several Association Previously, she was Communications
initiatives including the commercial website, Target Programs, Coordinator for Performance Marketing where she implemented
the Program Administrator Best Practice Designation, marketing strategies for clients in a wide range of industries.
Target University, and TMPAA Charities. Ray’s management She has a bachelor’s degree in Advertising/Public Relations
experience was gained in the public sector, serving as the from The Pennsylvania State University.
administrator of a child abuse investigation unit in SE
Pennsylvania for 22 years. He has also worked as an adjunct Merrie Goodlander
professor at West Chester University, PA. Ray holds a Masters Assistant Director of Marketing
Degree in Social Work. Communications
merrie.goodlander@targetmkts.com
Gene Abbey
Director of Insurance Services Merrie is responsible for assisting in
marketing and membership efforts
and Education for the association. Prior to joining
gene.abbey@targetmkts.com TMPAA in 2019, she worked as a
Gene Abbey, MSRI, MBA has spent private consultant specializing in small
nearly 30 years as a P&C insurance businesses. Her work has focused on
professional with expertise in multi- web design, social media marketing, branding, and eCommerce.
line commercial coverages and risk She holds a bachelor’s degree in Marketing from the Haub
management solutions. Additionally, his School of Business at Saint Joseph’s University.
experience for the last 20 years has been
with specialty programs, fronting, captives, and alternative risk Nina DiSabella
solutions. Gene has served in leadership positions for insurance Marketing Coordinator
carriers, program administrators, and service providers. During nina.disabella@targetmkts.com
his career, Gene has held roles in several industry disciplines
including Business Development, Underwriting, Risk Control, Nina is a graduate from Saint Joseph’s
Claims, Regulatory Compliance, Technology, Distribution, University (2023) with a Bachelor
Operations, and Strategy. Most recently, Gene earned his Master of of Arts in English and a minor in
Risk and Insurance (MSRI) from Butler University and his Master marketing. She joined the TMPAA team
of Business Administration (MBA) from Cleary University. He also in August of 2023 as their Marketing
holds a Bachelor of Arts degree in Philosophy & Psychology from Coordinator and works primarily on
Lycoming College. the association’s digital marketing.
Krista Hardy
Susanne Braconnier Membership Development Specialist
Director of Convention and
Accounting Services krista.hardy@targetmkts.com
susanne.braconnier@targetmkts.com Krista’s focus is on membership
development, assisting members and
Prior to joining Target Markets, prospects with the myriad of TMPAA
Susanne worked as an underwriting resources. Previously, she worked in
assistant for the EPLI department healthcare as a Community Coordinator
of Rockwood Programs. Previous with a focus in Hospice and Home
industry experience includes State Care, building relationships within the
Farm Insurance Fire and Auto Claims, community to foster a better understanding of what tools and
Marine Midland Bank Commercial Finance Division and AIG’s resources are available to people in need. Krista has a Master of
Payroll Marketing Department. Susanne has been with Target Business Administration degree from Strayer University.
Markets since January 2002.

TMPAA 2024 Mid-Year Meeting 35