Page 5 - Andryc_North_DeMorro_FinalProjectBook
P. 5

Pre


                                                                      • Interact with established fans on social

                                                                          media

                                                                      • Send out newsletters to subscribers
                                                                          informing them of touring locations.

                                                                      • Target location of the next

                                                                          performance with advertisements:
                                                                          flyers, billboards,online ads, etc.














                                                                      During


                                                                      • Arrive early to venue. Meet and
                                                                          greet patrons.

                                                                      • Plug social media and website

                                                                          during set-up / tuning. Make sure

                                                                          murch is visible.
                                                                      • Play your heart out!










                                                                      Post

                                                                      • Connect with new arrivals to social

                                                                          media / website.

                                                                      • Provide a steady stream of content:
                                                                          pictures, video clips, anything to

                                                                          keep viewers interested and wanting

                                                                          more.
                                                                      • Analyze tour statistics. Which

                                                                          places were great, and which

                                                                          weren't? Begin planning of next tour

                                                                          with this data.
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