Page 32 - SC2 example

STOKKE
STOKKE 32

TRIPP TRAPP ®

MERCHANDISING & DISPLAY PRINCIPLES

If 3 chairs are displayed on the Tripp Trapp concept display

✓ 0-6 months: Tripp Trapp with Newborn Set incl. New Born Textiles, with product tag (2/5 incl. Extended gliders)
✓ 6-36 months: Tripp Trapp with Baby Set, Tray, Classic Cushion and Harness, with textile swatch (1/5 incl. Extended gliders)
✓ Tripp Trapp only and wood samples (2/8)

If 4 chairs are displayed on the Tripp Trapp concept display
th
✓ 4 Tripp Trapp displayed with Baby Set, Tray, Harness and Baby Cushion and placed on the display between the Newborn Set and the
TT with the Classic Cushion. (1/5 incl. Extended gliders)

If 5 chairs are displayed on the Tripp Trapp concept display
✓ 5 TH Tripp Trapp displayed with Junior Cushion.

✓ Always use the same colour on all chairs displayed on the concept display to highlight the growth and to avoid confusion.

✓ If commercial for your market, the Junior Cushion can be shown on the 3rd chair on the concept display when 3 chairs are displayed

✓ Accessories shall be presented front- facing, either on Stokke displays or on retailer’s displays. Table Top shall be presented on a table or display
whenever possible.

Page 13 - Part of ‘Perfect Store Standards - Minimum Space Requirements’

• Always place Tripp Trapp with Newborn Set at the front of the display. The chairs shall «grow» backwards from how the consumer interacts with
the display.

• Table or wall brackets can be used as tools to present additional colors on the shop floor. When using wall brackets, adjusted the displayed
chairs to 2/8.

• No additional elements such as dolls or teddybears shall be presented on the displayed products.
TRIPP TRAPP ®