Page 90 - SC2 example

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STOKKE HOME T M
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MERCHANDISING & DISPLAY PRINCIPLES

To achieve optimal concept presentation, show 2 configurations next to each other (Newborn + Junior), and both wood options in store.

• It is the textiles that highlights the growth concept, therefore it is fine to use both wood options on display. Wood colour and textile

combinations to be chosen based on market relevance.

✓ 1 Home bed with Bed Roof, Half Bumper, Fitted Sheet & Cradle with sheet (configured as Newborn)

✓ 1 Home bed with Bed Tent & Fitted Sheet (configured as toddler)

✓ 1 Dresser with Changer (incl. mattress cover)

✓ 1 Cradle with sheet on Cradle Stand

✓ Concept communication is to be placed in conjunction with the exhibition. One form of concept communcation is acceptable, ie product tag only.

PAGE 13 - Part of ‘Perfect Store Standards - Minimum Space Requirements’

• Stokke Home (and generic nursery) textiles are to be placed on a gondola or wall next to the exhibition.

• Displayed products shall be styled with relevant accessories. It is vital we ‘create the dream’ for the consumer and show the product as
they would have it in their homes. See Styling Guide for further details. Styling accessories are to be found in each store.

• Use Stokke flooring to take ownership of space when working with free standing exhibitions.

Flooring and Wallpaper

• Wall paper: Bryggen / Photowall ((see instructions on how to order https://stokke.my.salesforce.com/015?fcf=00lD0000001Pjfr)

• Flooring options: Weitzer parquet (from Venlo) or Forbo Marmoleum 186 lead (for A stores + own stores only)

• Wood lamella walls: please contact retailprojects@stokke.com for specifications

Consult with retailprojects@stokke.com if planning is needed.
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STOKKE HOME™