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AFRISAM
(SOUTH AFRICA)
B-BBEE Status: Level 2
VISION
A positive African future, built by AfriSam, the A1 Choice
in construction materials.
KEY PERSONNEL
CEO: Eric Diack
CFO: Leon Serfontein
KZN Regional Manager: Construction Materials KZN Regional Manager:
Theolan Govender
Operations: Theolan Govender
Nature of Business: Construction Materials Construction Materials KZN Regional Manager: Sales:
Services / Products: Cement, Aggregate, Readymix Randal Chetty
Concrete & Slagment CONTACT DETAILS
Date Established: 1934 REGIONAL OFFICE
No. of Employees: 1 200 Physical Address: AfriSam KZN Regional Office,
Industry Quality Standards : 200 Coedmore Road, Bellair, 4094.
§ South African National Accreditation System (SANAS) Tel: 0860 141 141
§ ISO 9001 E-mail: customer.service@za.afrisam.com
§ South African Bureau of Standards (SABS) approved Website: www.afrisam.com
90 YEARS OF CREATING CONCRETE materials. This included readymix concrete through
the company Pioneer Concrete and aggregate
POSSIBLITIES stone through Hippo Quarries. The evolution of the
business saw its name change to Anglo Alpha 1937
Celebrating its 90th year during such challenging and Alpha Ltd in 1996.
times for construction in South Africa certainly
highlights AfriSam’s legacy of resilience and its Global Attention
commitment to Africa’s development, according “Steady growth made us one of the largest
to Construction Materials KZN Regional Manager of suppliers of construction materials for many years,
Operations, Theolan Govender. also delivering cement to our southern African
“Our success over the years demonstrates not only neighbours,” he says. “Our standing in the industry
our world class standing but equally how we respond meant that we attracted the interest of global players
to the changing needs of our customers and the when our economy opened up with the advent of
broader community – in good times and hard times,” democracy in 1994.”
says Govender. “We are proud that our contribution This led to the company becoming part of Holcim,
ranges from the highest quality construction the world’s largest cement producer. Even then,
materials through to affordable solutions for AfriSam had built a world class foundation, with
emerging contractors, as well as targeted social its Ulco cement plant ranking as the third best
responsibility and sponsorship initiatives that build performing operation in the global Holcim group.
cohesion in our society.” The AfriSam brand itself was born after an historic
Broad Based Black Economic Empowerment (BBBEE)
AfriSam’s legacy began in 1934 as the Anglovaal
Portland Cement Company, South Africa’s second transaction in 2008.
cement company. Importantly, though, it was the “The company could already boast some of the
first to diversify its offerings into other construction world’s best expertise in the sector, being involved
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