Page 35 - KZN Top Business Portfolio 2024/5 - ebook
P. 35

aQuellé truck leaving Emseni bottling plant

         But the Lord blessed his faith and the aQuellé   The aQuellé ViV sports and power drinks range was
         brand has grown phenomenally over the years to   launched in 2021 and within a year of its release
         become South Africa’s favourite water brand.  had won the Gold Pack award for best in beverages
                                             and best in plastic, as well as an international award
         Initially offering exceptional natural spring water,   for the best new brand.
         the brand expanded to include a range of four
         typically South African-flavoured drinks – Marula,   A Brand for People
         Naartjie, Litchi and Honey Melon. Six more flavours   The  positive  impact  that  aQuellé’s  growth  has  on
         and other ranges were added over the years to   South Africans is thrilling. This is the heart of aQuellé.
         cater for every South African’s taste and need!
                                             As a Christian, community-based organisation,
                                  2
         The first factory was a mere 360m . Due to the   with its very reason for existence being to uplift
         incredible increase in the demand for aQuellé, by   people, aQuelle lives out its brand values every
         God’s grace, it has been necessary to continuously   day. The company is involved in a broad spectrum
         expand the bottling  plant and  transport facilities,   of projects such as the distribution of water to
         and  the  original  plant  has  expanded  to  over     needy communities, cleanup initiatives, support
               2
         18 000m  to date.                   during pandemics and natural disasters, awareness
                                             campaigns for diabetes and local feeding schemes.
         In 2016 a second bottling plant was acquired in
         scenic Franschhoek. As with the main bottling   aQuellé actively supports outdoor events all over
         plant in KwaZulu-Natal, the Franschhoek natural   the country every year. Through this participation,
         spring water is of exceptional quality and taste. The   aQuellé promotes a fun, wholesome lifestyle.
         product bottled at this facility is mainly distributed
         to the Western Cape area, reducing aQuellé’s carbon   With its three bottling plants and the increase of
         footprint significantly and providing upliftment to   job opportunities created by aQuelle, families are
         the area.                           sustained, livelihoods are improved, and children
                                             are given better prospects.
         In  March  2020  construction  commenced  on  Kwa-
         Sizabantu Mission for a third facility of over    Looking Forward
               2
         23 000m . The brand-new facility was completed    Beyond its own rural home, aQuellé looks forward
         by mid-December, an astounding nine months   to refreshing South Africa with its pristine quality,
         later, despite the ongoing challenges of Covid-19   affordable and delicious refreshment in every
         and the related national lockdowns. The plant was   bottle produced. The company echoes the prayer
         planned and machinery purchased with the aim   of its founder, Reverend Erlo Stegen: “Lord, thank
         of  being  as  energy  efficient  and  environmentally   you for what You are doing. You have made the
         friendly as possible.               impossible possible. We praise Your holy name.”

                                    www.aquelle.co.za                         33
   30   31   32   33   34   35   36   37   38   39   40