Page 11 - KZN Business Sense 12.4 - Terry Flack

THE SMART BUSINESS

INVESTMENT?

Wade Howard, Owner & ■ Crafting narratives that reflect professional videography team
Senior Photographer, your brand’s mission and values makes all the difference. We
ODM guide you every step of the way,
Powerful Tool starting by collaborating with
eciding your team to define what you
whether A promotional video becomes a want to promote, whether it is
Dyou or powerful tool for your business. a product, your company as a
your team need It works for you around the whole, or a milestone such as a
a professional clock, representing your brand 40th anniversary.
videography even while you’re busy with daily
company is operations or after hours. For We then identify the
a great first your sales team, it’s invaluable. key messages you want to
step. While Before meeting a potential communicate and develop a
some people client, they can share your video, script, or create one for you
enjoy reading about a company or giving the customer a clear based on your input. From there,
product, many prefer watching a understanding of your offering we build a storyboard to plan
short video that quickly delivers and building interest in advance. every shot and ensure a focused,
the key information and captures This allows conversations to be efficient shoot. Once the concept
their interest. In today’s fast-paced more focused and productive is in place, we schedule a filming
world, attention spans are limited, from the start. day, including a site visit to
and most people don’t have the Featuring a promotional video prepare locations and make sure
time to read through pages of on your website also creates a everything is ready.
content. A concise two-to-three- stronger connection with your On the day of filming, we
minute promotional video is audience, far more effective than capture high-quality footage
an ideal way to showcase your relying on generic stock images on-site, which is then edited into
product, service, or brand. that lack authenticity. a compelling story designed to
Imagine a potential client Production Process engage your audience. We share a
anywhere in the world first draft with you for feedback,
discovering your video online, There are several ways to refine it as needed, and deliver the
whether they’re waiting in a create a promotional video, each final version, ready for launch.
queue or casually scrolling, and varying in cost and production Professional video production
within moments, you’ve gained a effort. The right option depends is a powerful way to grow
new enquiry. It really can be that on your budget and how best to your brand and tell your story
simple. communicate your message: in a compelling, memorable
We create engaging promotional ■ Visuals only, supported by logos way. With over two decades of
videos designed to communicate and licensed music experience, our team is dedicated
your message clearly and ■ Visuals and logos combined to delivering results while making
effectively to your target audience. with a professional voice-over the process smooth and stress-free
Our approach combines strong ■ Visuals and logos supported by from start to finish. 
storytelling with high-quality staff interviews
visuals to support your marketing W: www.odmedia.co.za
goals. This includes: ■ Animation to tell your story
■ Highlighting the features and The process of creating a
benefits of your products promotional video can feel
overwhelming. However, that’s
■ Explaining the value and
process behind your services exactly why working with a

DRIVING A COMPACT FOR

ECONOMIC GROWTH IN

ZULULAND

he Zululand Chamber of The engagement was further highlighted the direct impact
Commerce and Industry elevated by the presence of of deteriorating municipal
T(ZCCI) convened an the Premier of KwaZulu- conditions, from cleanliness
impactful Captains of Industry Natal, Honourable Thamsanqa and waste management to
engagement, bringing together key Ntuli, who called for a enforcement of bylaws, on
business leaders at the Bon Hotel decisive shift from dialogue to investment confidence, service
on 9 April. implementation, emphasising delivery, and the overall
that real progress depends economic environment.
His Worship, the Mayor of King
Cetshwayo District Municipality, on coordinated, action- ZCCI remains committed to
Cllr S.Z. Dlamini, delivered driven partnerships between fostering strategic partnerships
government, business,
that move beyond conversation,
the official welcome address, traditional leadership, and driving implementation,
reinforcing the urgent need for communities. enabling accountability, and
stronger collaboration between unlocking opportunities for
government and the private sector In her address, ZCCI President inclusive and sustainable
to stimulate economic growth, Hlengiwe Mvubu did not growth across the region. 
attract investment, and address shy away from the realities
unemployment across the district. facing local business. She www.zcci.org.za

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