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TAMI – SUPPORTING AFRICA TRADE




                      David White, CEO                                                                                           TAMI recognises that creating a
                       DRG Outsourcing                                                                                          single, continent-wide market for
                                                                                                                                goods and services, and supporting
                                                                                                                                business and investment aspects
                             fter                                                                                               will reshape the African economy,
                             several                                                                                            and support a huge step forward for
                        Amonths                                                                                                 the Continent. This advancement in
                       at the drawing                                                                                           Africa’s commercial development
                      board, and                                                                                                will demonstrate to the world that
                     deliberations with                                                                                         Africa is emerging as a leader in
                        influential                                                                                             global trade and resourcing.
                        business
                        leaders on                                                                                              TAMI Services
                        the African                                                                                              TAMI provides holistic business
                         continent                                                                                              integration support services
                         on how best                                                                                            to international organisations
                         to create                                                                                              wishing to trade in South Africa,
                         opportunity                                                                                            and is a powerful source of
         for Small and Medium Enterprises                                                                                       contact for local South African
         (SMEs) and larger organisations to                                                                                     organisations wishing to gain
         trade effectively across borders, The   development opportunities in     stability on the continent  was adopted and opened for   knowledge, understanding and
         Africa Marketing Initiative (TAMI)   South Africa.         ■   Promoting democratic      signatures on 21 March 2018 in   resourcing. TAMI website and
         has been born.                                               principles and institutions,    Kigali, Rwanda. Trading under   facility links international and
                                      Supporting Africa Trade                                     the Agreement commenced on
          TAMI is strongly supported by                               popular participation, and                                local business knowledge seekers
         the South African Chamber UK,   It is true that more than 80%     good governance        1 January 2021. AfCFTA covers   directly with professional service
         the Commonwealth Entrepreneurs   of trade in Africa is done with   ■   Establishing the necessary    trade in goods, trade in services,  providers, allowing for a seamless
         Club, and the Global Economic   countries outside of Africa.  In     conditions which enable the    investment, intellectual property  introduction to understand all
         Forum. The organisation consists   fact, a mere 18% of trade is done     continent to play its rightful    rights and competition policy. It   that is required to trade effectively

         of an on-the-ground localised   between African countries.     role in the global economy and in  represents a major opportunity   and compliantly in South Africa.
         South African action unit essential   There are many reasons for trade     international negotiations  for African countries to bring   Try us. We are a new concept
         in supporting inbound SME and   between African countries being   ■   Promoting sustainable    30 million people out of extreme   in supporting the work of
         corporation trade and development.   so marginalised, which go right to     development at economic,    poverty and to raise the incomes   the African Union and the
                                      the early days of colonialism.  There     social and cultural levels as    of 68 million people who live on
          TAMI is made up of passionate   are, however, many organisations     well as integration of African    less than USD 5.50 per day.    Africa Continental Free Trade
         and dedicated personnel, focused   and initiatives helping to unlock     economies                                     Agreement, with a mission to help
         on helping the global business   commercial value for cross border   ■   Promoting cooperation is all    AfCFTA aims to cut red tape   ensure cross border transactions
         community trade effectively with   trade between African countries.      fields of human activity to raise    and simplify customs procedures  are easier and more effective, and
         South Africa. TAMI teams work   The African Union is a significant     the living standards of African    and to unlock as much as USD   that they support the growth and
         closely with local and international   contributor in this work and exists     people    292 billion in potential income   development of organisations
         SMEs and corporations, and   as an organisation to support                               gains on the continent. These   trading and endeavouring to
         through established networks and   Africa as an integrated, prosperous   ■   Promoting research in all    reforms will enhance long-term   trade on the African Continent.
         support partners delivers excellence   and peaceful continent, driven by     fields, particularly science    growth and development in   TAMI’s local South Africa
         in business intelligence and   its own citizens, and representing     and technology     African countries.  Each country   services suppliers include:
         operational support, thus creating   Africa as a dynamic force in the   ■   Eradication of preventable    ratified within AfCFTA shares a   DRG - HR administration
         effective trade linkages.    global economy.  As a comparative     diseases and promotion of good    basket of products and services   and compliance; CFO Centre
                                                                      health on the continent
                                      to the African Union’s effectiveness                        not subject to cross border   – financial/accounting;
         Business Responders          and possibility, the European   The African Union portfolios   import tariffs, making it easier   Standard Bank – banking
          TAMI approved Business      Community was formed in 1957   and commission include: Peace   for entrepreneurs to focus on   services; Stimela Group – Black
         Responders support local and   and replaced by the European Union   and Security; Political Affairs;   specific demands for products   economic empowerment and
         cross border trade through sharing   in 1993, and today enjoys 70% trade   Infrastructure and Energy; Social   and services.   transformational strategy;
         knowledge and expertise in   integration among its members.     Affairs; Human Resources, Science   AfCFTA in effect is the largest   Earth-Energy – sustainability;
         business administration, market                            and Technology; Trade and Energy;   free trade area in the world   Business Sense – marketing
         awareness, and requirements   The African Union shifted    Rural Economy and Agriculture;   measured by the number of   and communications; Business
         in meeting local trade and   focus from supporting liberation   and Economic Affairs.    countries participating. The   Insights – operations and
         compliance responsibilities.    movements in the former African   TAMI helps link the African   Agreement connects 1.3 billion   logistics; Business Fit SA –
         Foreign organisations considering   territories under colonialism, as   Union’s vision and intention to   people across 55 countries with   coaching and mentoring;
         trading in South Africa require   envisaged by the Organisation of   business leaders and entrepreneurs   a combined gross domestic   Cox Yeats – legal service; Pro
         an understanding of local    African Unity in 1963, to being an   who support these collaborating   product (GDP) valued at   Appointments – recruitment;
         market opportunities, business   organisation spearheading Africa’s   and unifying ideals, and who   USD 3.4 trillion and aims to   Monique Labat – B2B
         trading knowledge, best practice   development and integration.    want to help in this critical   significantly boost wages for   matchmaking and market
         expectation, as well as company                            transformation. This support   skilled and unskilled people,   linkages; Constancon currencies
         and employment engagement    TAMI Effectiveness            will be through building suitable   and to increase Africa’s exports   – Forex trading; Genius Boards –
         practices, and reporting      TAMI supports the African    infrastructure and network    by USD 560 billion.           governance practices. 
         responsibilities.            Union objectives, and in particular,   channels that encourage effective
                                      the commercially linked aspects of:                          To date 44 out of the 54
          TAMI’s essential service                                  trade and relationship building   signatories to the Agreement   Please visit www.tami.org.za or contact
         provisions include banking   ■   Achieving greater unity and    within neighbouring countries.    have deposited their   Lindiwe Bhadi at Lindiwe@drg.co.za
         support, professional guidance     solidarity between African    TAMI links business executives   instruments of AfCFTA   to learn more of this African trade
                                                                                                                                transformation initiative.
         in aspects such as financial     countries and the people of    to an in-country ‘landing port’,   ratification, and much progress
         management and adherence,      Africa                      where they are able to meet business  in this initiative has already
         local legal infrastructure and   ■   Defending the sovereignty,    professionals in each organisation’s   been achieved. The Agreement,
         guidance, HR support and staffing     territorial integrity, and    functional area, making it possible   when fully implemented, will
         engagement, black economic     independence of its member    for valuable information and ‘know   reduce tariffs among member
         empowerment transformation     states                      how’ to be received and channelled   countries, cover policy areas of
         awareness, operational and   ■   Accelerating the political and    to decision makers. This interaction   trade facilitation and services,
         logistic integration, sustainability,     socio-economic integration of    will result in better choices, and   as well as regulate measures
         governance, and the like.      the continent               a better understanding of, and   such as sanitary standards and
                                      ■   Encouraging international    adherence to, local trade and   technical barriers to trade.
          Each appointed TAMI Business     cooperation, taking due                                                                 SCAN
         Responder is ready to support     account of the Charter of the    operation compliance requirements.  Thus AfCFTA will reshape
         SMEs and corporations wishing     United Nations and the    The Africa Continental Free Trade   markets and economies across   QR CODE
         to understand all that is required     Universal Declaration of    Agreement             the African continent, and      TO SEE
         to champion their endeavours in     Human Rights                                         significantly increase output in   VIDEO
         setting up and advancing business                           The Africa Continental Free   services, manufacturing, and
                                      ■   Promoting peace, security, and    Trade Agreement (AfCFTA)   natural resource sectors.



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