Page 15 - KZN Business Sense 7.1
P. 15

ENABLING HEALTHIER FOOD CHOICES




             asil Williams, the founder   four products – Afya Rolled   Vegan Society of South Africa
             and director of Afya     Oats, Afya Sorghum and Afya   and Diabetes SA.”
        BFoods, became interested     Mealie Meal (coarse and fine).
                                                                     These endorsements make
        in nutrition on a personal level   All products are unrefined   Afya Foods very unique in the
        after discovering the benefits of   meaning that they have high   food business especially in the
        making healthier food choices and   amount of fibre, which helps
        experiencing the direct impact on   ensure a healthy gut. An   carbohydrate sector. “All four
        his own health and wellness.                                of our products are geared not
                                      important aspect of eating    to create havoc with your sugar
          Williams ascertained that   unrefined foods is that they   levels,” says Williams.
        he wanted to be involved in   help control glucose levels. Of   Afya Foods tries to source its
        some sort of health enterprise   significance all four products
        that benefitted the masses. He   are NOT genetically modified   raw material (grain) from local
        explained, “I thought that was   (Non-GMO). “This is how    and regional farmers – especially
        the best way to help people in   nature intended and we have   poor subsistence farmers who are
        South Africa, where we have a   given them to you in that form,”   willing to grow grain according
        high level of lifestyle diseases. I   explained Williams.   to specifics to meet the product   Basil Williams
        wanted to make something out   He added, “We are currently   offering requirements.       from the various foundations   Afya Foods is now taking its
        of my purpose, which is to help   the only company in the country   Williams prides himself on   and societies, which was a long   product to market and occupies a
        people and to create a legacy for   supplying yellow non-GMO   the fact that the company is   process. Another milestone was   niche market in the health section
        generations to come.”  He added,   mealie meal, rolled oats and   creating jobs directly through   in obtaining a regular supply of   of food stores.  All four products
        “I always knew that I did not just   sorghum (amabele or maltabella)   employment opportunities   non- GMO yellow maize from   are available in over 200 stores
        want to work for somebody and   that are certified and endorsed   at Afya Foods and indirectly   Agri-South Africa.  The raw   including selected Spar stores,
        live an ordinary life.”                                     through using local farmers to
                                      by The Glycaemic Index                                      rolled oats are imported, a supply   Food Lover’s Market stores, The
          Consequently, Afya Foods was   Foundation of SA (Low GI), the   grow the grain          of these also had to be negotiated.  Veggie Shop and Oxford Food
        founded in 2015 and supplies   Heart and Stroke Foundation,   Afya Foods has overcome a    Ensuring that the packaging   stores. 
                                                                    number of obstacles to bring   was of high quality and attractive
                                                                    its products to market and the   was another milestone. Williams   www.afyafoods.co.za
                                                                    last five years have had many   explained, “Fortunately for Afya
                                                                    challenges. Apart from setting   Foods we have done a lot of work
                                                                    up the company and acquiring   behind the scenes, especially to
                                                                    premises, the milestones were to   get the packaging right, which is
                                                                    overcome the financial burden of   important to the consumer and
                                                                    getting all four products tested   to the shopkeeper. We did a three
                                                                    – including vigorous laboratory   year pilot project where we tested
                                                                    testing – where nutritional   the market to see what perception
                                                                    analysis of all products is   we would get before we started
                                                                    performed, which comes at     in earnest on the product
                                                                    great cost, explained Williams.   production. Afya Foods has
                                                                    This testing was required prior   cracked that part and the market
                                                                    to obtaining endorsements     is ready and waiting for us.”



        ARE DENTAL X-RAYS SAFE?



              ental x-rays are images of   While dental x-rays are typically   may already require a crown, root   Since digital imaging requires
              your teeth that your dentist  performed yearly, they can happen   canal, or may even need to be   a lower level of radiation
        Duses to assess your oral     more often if the progress of a   extracted.                than traditional x-rays, the
        health. However, many patients   dental problem or treatment is                           result is less exposure and
                                                                     Extraoral x-rays focus is the
        question if dental x-rays are   being tracked. Factors affecting   jaw and skull and are used to   a safer experience for both the
        necessary and if they are safe.   how often you need to have dental   look for impacted teeth, monitor   patient and the dental professional
                                      x-rays may include your:                                    administering the digital x-rays.
          The short answer is, “Dental                              growth and development of the
        x-rays are safe and often beneficial   ■   Age              jaws in relation to the teeth, and   To put dental x-rays into
        to your oral health,” said    ■   Current oral health       to identify potential problems   perspective they can be compared
        Dr Fareed Amod of Crown Dental   ■   Any symptoms of oral disease  between teeth and jaws and   to other environmental sources of
        Studio. “Many dental problems are   ■   A history of gum disease    the temporomandibular joint.   radiation. The dose of radiation is
        invisible to the naked eye, and the     (gingivitis) or tooth decay  While cancer and tumours of   measured in millirems or mrem; a
        x-rays allows a better assessment                           the jaw are rare, the prognosis is   standard dental x-ray gives off 0.5   Dr Fareed Amod
        of any potential problems in   Intraoral x-rays are the most   always better if you can treat    mrem, while a single digital dental   your daily life,” says Dr Amod.
        tooth enamel, gums, bone and   common type of dental x-ray   these early.                 x-ray has 0.1 mrem of radiation.   “X-rays allow for a better quality
        tooth roots. We provide digital   taken. These allow the dentist to   Your dentist may also need to   This can be compared to:  of service, and better access
        imaging for our patients as part   see any small cavities that may be                     ■   35 mrem per year: Natural    to the information required to
        of a standard full examination   developing in between the teeth   diagnose a problem that’s causing     radiation from soil  manage dental health, which are
        to comprehensively identify and   as well as infections between the   pain or to determine the structure   ■   36 mrem per year: Smoking
        diagnose any treatment needs and   tooth and gums. Once cavities   of your mouth to place dental     one pack of cigarettes a day   some of the factors that matter
        to address our patients’ concerns.”   are visible in the mouth, the tooth   work.         ■   5 mrem per year: Drinking    a lot to patients to keep their
                                                                     In addition, digital imaging has     water                 smiles intact.” 
                                                                    changed the technique of dental   ■   10 mrem per year: Using
                                                                    x-rays and the way in which     natural gas for heating and    Crown Dental Studio is one of the few
                                                                    many dentists practice. In digital     cooking              truly 24-hour dental practises in Durban
                                                                    radiography, a sensor is inserted                           as this is not limited to emergency
                                                                                                                                dentistry treatment.
                                                                    into your mouth which captures   “Basically, while dental x-rays
                                                                    the images of your teeth. The   expose you to some radiation,   T: +27 (0)81 207 8621
                                                                    digital sensor is an electronic   the benefits of having them   E: info@dramod.co.za
                                                                                                                                W: www.dramod.co.za
                                                                    device connected to a computer.   performed outweigh the risks.
                                                                    The sensor captures the images   The amount of radiation to which
                                                                    and then projects them on a   you are exposed during a dental
                                                                    screen for viewing by both you   x-ray is minimal in relation to
                                                                    and your dentist.             the exposure that you receive in




                                                                                                                                                         15
   10   11   12   13   14   15   16   17   18   19   20