Page 41 - Shango Case Study

Shango Events and Sponsorships
Special events and sponsorships are critical to growing and extending Shango’s brand awareness, sales and goodwill in both the marketplace and the community. BRAND’s long and deep experience in creating and managing these opportunities for major companies and organizations helps ensure Shango’s efforts are consistently successful, productive and pro table.
With BRAND’s guidance and support, Shango has sponsored events for Cannabis Industry
leaders, charities and community organizations. We have staged successful product promotions, including a series of major events launching Shango’s exclusive agreement with comedy legend Tommy Chong to distribute and market his Chong’s Choice cannabis line in Oregon, Washington and Nevada.
The Company
Shango is also becoming well known and admired for frequently hosting promotions and
events that reward the loyal support of their customers and celebrate the spirit of fun and Shango, a subsidiary of Rexroad Marquis Corporation (RMC), is an integrated cultivator,
adventure the cannabis community shares. Shango’s annual 420 Customer Appreciation processor, distributor and retailer of premium cannabis products based in Portland, Oregon.
street party held on April 20th – the closest thing to a national holiday in the cannabis It is also an emerging leader in the exploding American Cannabis Industry.
world – features non-stop food, music, games, giveaways and deep discounts for SChuarrnegnotlyc,uSshtoamngeorsh. as cultivation facilities in Oregon and Washington, and ve retail stores in
the greater Portland area. The company is poised to enter new markets for cannabis opening in
BRAND has created strict protocols to ensure that every Shango retail store Grand Opening Alaska, Arizona, California, Hawaii and Nevada. It is also planning to extend its presence across
event generates maximum, positive community impact and media exposure. For example, in the country as other states legalize recreational and/or medicinal cannabis.
late 2016, BRAND planned the Grand Opening of Shango Las Vegas, the company’s massive 7S2h,a0n0g0osiqsucaorme-mfoiotetdcutolt:ivation, production and retail complex, using the proven strategy of
connecting the opening to an historic event in the Cannabis Industry.
• Rede ning cannabis as a positive and respected addition to the nationwide marketplace.
• Changing how millions of Americans responsibly purchase, use and enjoy cannabis.
• Transforming the production and sale of cannabis products into a prosperous business, as well as a pro table investment.
• Creating America’s rst and nest national cannabis brand.
Define. Differentiate. Dramatize.
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