Page 39 - Shango Case Study

Shango Marketing and Advertising Assets cont’d.
BRAND has invested signi cant time and talent to create and produce what may be Shango’s most valuable marketing assets – branded merchandise. And, at this time, these assets most likely yield a far greater ROI than any others.
There are no government regulations that restrict what clothing and accessories a person can wear or the messages those articles can display. Shango branded merchandise enables our customers to make a personal statement, to demonstrate their personal support for Shango
products and loyalty to the Shango brand.
Our customers promote Shango to their family, friends, colleagues and the general public
by choice and with pride. And there is perhaps no more effective equivalent to this deeply
personal endorsement.
The Company
Shango, a subsidiary of Rexroad Marquis Corporation (RMC), is an integrated cultivator, processor, distributor and retailer of premium cannabis products based in Portland, Oregon. It is also an emerging leader in the exploding American Cannabis Industry.
Currently, Shango has cultivation facilities in Oregon and Washington, and ve retail stores in the greater Portland area. The company is poised to enter new markets for cannabis opening in Alaska, Arizona, California, Hawaii and Nevada. It is also planning to extend its presence across the country as other states legalize recreational and/or medicinal cannabis.
Shango is commited to:
• Rede ning cannabis as a positive and respected addition to the nationwide marketplace.
• Changing how millions of Americans responsibly purchase, use and enjoy cannabis.
• Transforming the production and sale of cannabis products into a prosperous business, as well as a pro table investment.
• Creating America’s rst and nest national cannabis brand.
Define. Differentiate. Dramatize.
22001177| |bbraranndd| |ccoonnfifdideenntitaial l| |371