Page 54 - 2019 Resource Catalog
P. 54
DIGITAL
NEW! Direct Mail Meets Digital
DIRECT MAIL MEETS DIGITAL
We have partnered with an industry leading ad tech company that creates innovative digital adver=tising products that utilize targets’ IP address as the entry point to deliver banner ads – all without cookies.
In other words ... this means:
Direct Mail=Meets Digital
•
HOW: Preferred exports the targeted direct mail data: CAR, Reactivation, etc. and sends the data for IP matching.
ØPJ customer’s home computer IP match rate is 47-65%
ØThe matched IP population is then served a series of digital display ads on the sites they visit in addition to receiving the direct mail piece
123 Main Street
61.122.141.10 61.122.141.10
123 Main Street
New York, NY New York, NY
•The result – better response and more customer engagement!
Real People. Real Results.
With our ability to connect IP, Device ID and Physical Address,
we can help to avoid fraud from non-human and bot traffic
and bid on impressions only at the IP level.
Premium ad placement where you need it most.
We have YOUR premium audience – YOUR valued customers
Premium Digital’s approach to bidding on media is the fastest
in the industry
52 Order Online @ pjcatalog.com
