Page 21 - Training Manual Port City Realty Updated

about what they want to know about!
It makes staying in touch and top of mind simple. Now you can pick your campaigns, order your direct response postcards and calendar them out for the future! We know
that top agents report more than 66% of their business comes from their Sphere of Influence and they keep that “influence” over the Sphere by consistently and repeatedly staying in touch not just one month or once a year, but every month, year after year.

Don’t forget Social Media. It’s a whole different world out there. Some people are in the game and hitting it hard and others are still thinking social media is a fad that will slide by. Pay attention. Social media is here to stay. In fact, let’s take a look at the most current stats on Facebook alone:
* More than 400 million active users
* 50% of users log on to Facebook in any given day
* Average user has 130 friends
* People spend over 500 billion minutes per month on Facebook
Social networking is a tremendous tool for reaching masses. Three great strategies to try:
* Offer to host the fan page for the community, neighborhood or niche market/interest group you hope to become the turn to agent for. It’s the perfect reason for gathering emails, spotlighting yourself as the expert and providing a valuable service that will earn you respect and referrals!
* Spotlight local businesses that you frequent and recommend. More often than not, that invites a reciprocal social media response.
* Keep your ear to the ground for special projects, charity events, etc. as well as ones that you can help spread the word about. It lets people know you’re there not just for you but the community and lets them know you’re involved.