Page 3 - Communication Basic & Strategies

Communication -

Introduction

Understanding Communication and the Communication Process

Omar works as a Brand Executive with a reputed multinational firm.
He was asked to deliver a presentation on his assignments and
achievements. His appraisal was due that month, and he did not get
her promotion. No points for guessing, his presentation was the
problem. His thoughts were not at all clear and he could not express
his views in front of his boss and the top management.

■ Such is the importance of communication or to be very precise
effective communication.

■ Let us first try to find out what communication actually is ?

Understanding Communication

A famous quote says - “The way we communicate with others and
with ourselves ultimately determines the quality of our lives”

The process of passing any information from one person to the other
person with the aid of some medium is termed as communication.

The first party who sends the information is called the sender and the
second party who receives the information, decodes the information
and accordingly responds is called the receiver or the recipient. Thus
in simpler terms communication is simply a process where the sender
sends the information to the receiver for him to respond.

Sender Receiver
Information

CAREPOINT GLOBAL BUSINESS SERICES 3
Communication – Basic & Strategies