Page 9 - Book about Friendship and Future.Stories of Volunteers.
P. 9

Oleg Pisklov


              Managing Director of KFC Russia & CIS, CEE

                  Yum! company has been developing KFC brand in Russia for
              about 10 years already. When operations only started in 2010, we
              already knew that our business would be socially responsible,
              and we started pondering how to help the society.
                  I had an interesting conversation with one of my old university
              friends then. We were discussing what was more important: to
              do something good by oneself or try creating something big,
              systemic and long-term. We were studying many examples: what
              was happening in Russia and around the world, who was helping
              whom and how, how charity was being developed. Then I had an
              insight: there are so many problems in the society, that we need
              to make not a one-time action, but something substantial, and to
              fully invest into that.
                  We decided that we should start with helping teenagers. In
              that case, the impact would be serious and the changes would
              be long-term. After all, the society is born with the young ones
              and it grows and develops together with them. Besides, this top-
              ic is familiar to us because the company is comprised mostly of
              young people. Thus, the idea of a charity fund was born – a fund
              that will provide aid to teenagers from orphanages.
                  The idea turned out to be a challenge: we had no partners,
              no infrastructure, no money to invest into that. But we have man-
              aged to implement it. And I  am very proud that now there is
              a charity fund dealing with the teenagers’ career guidance, fund
              raising, engaging volunteers to participate in the programs. I see
              a big difference with what we used to have: the number of kids
              whom we have helped, the number of corporate volunteers, the
              amount of funds that we have raised. I enjoy participating in the
              activities and communicating  with teenagers  whenever I  can.
              Everyone in our company is aware of the fund and everyone is
              ready to help.
                  I express my gratitude to all the company volunteers! I respect
              all those who find time to do something good. I wish our compa-
              ny would get more and more volunteers, and to those who have
              started, I tell: “Please continue!”
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