Page 26 - American College of Allergy, Asthma & Immunology 2026 Marketing and Educational Grant Prospectus

PATIENT AND PUBLIC
VISIBILITY
Patient Education
Few chronic diseases are more dependent on patient education and compliance for successful treatment than allergies
and asthma. The College is an authoritative source among patients and the public searching for accurate information.
The College operates one of the most highly trafficked consumer websites on allergy relief and averages 400,000
unique visitors monthly.
Find an Allergist Locator
Consumers looking for allergists need to only type in their
zip code to receive the names, addresses and telephone
numbers of College members in their area. They will
also see a customized map showing their office locations
and travel distance. The sponsor will receive home page
acknowledgment of support and direct links back to its
own site.
$75,000
Digital Ad Campaign
A YouTube digital ad campaign greatly increases
exposure and views of the allergist/patient success
video. The video will be targeted to audiences who
have allergic conditions.
Digital campaign – $16,000 per month
Allergist and Patient Success Videos
Videos on specialty related topics can be created and
posted to the College YouTube channel, youtube.com/
allergists, and embedded within relevant copy on the
College’s public website on YouTube. Popular topics
receive from 10,000 to 100,000 views on YouTube.
Sponsor’s logo will be included at the end of each
video.
$60,000 per video
Spanish-language video – $60,000 per video
Online Brochure
The College has many
patient education titles
www.AllergyAndAsthmaRelief.org
in the form of online/
printable brochures
explaining various
allergic conditions.
These are provided on
the College’s member
website for allergists
to hand out to their
patients, place in
patient portals, etc.
They are colorful,
informative, easy to
Drug Allergies: What You Need to Know to Stay Safe
of the medication to be safely introduced.
Side effects to prescription or over-the-counter
This procedure can only be done under the
medications are common and often confused
guidance and supervision of an allergist.
with true allergic reactions – those that involve
the immune system. Symptoms of drug allergies
About Drug Allergies
www.AllergyAndAsthmaRelief.org
can range from mild rashes to severe, life-
threatening reactions like anaphylaxis (which
A drug allergy occurs when your immune
system reacts to a medication as if it were a
may cause lip or throat swelling, difficulty
breathing, or collapse). People who experienced
harmful substance. Drug allergies can occur
either within minutes of taking a medication
allergic reactions to drugs 10 or more years
ago are unlikely to still be allergic. A procedure
(e.g., acute reactions), or within hours to days
of taking a medication (e.g., delayed reactions).
called a drug challenge can help determine
When an acute drug allergy reaction occurs, it’s
Managing Your Allergies During Pregnancy
whether you are still allergic. If your
because your immune system recruits cells and
In the United States, 1 in 5 pregnant women
drug challenge is negative,
antibodies which cause the release of histamine
you no longer have an
suffer from allergies. If you’re one of them – and
and other mediators to reject the medication.
allergy, and you can take
you were managing your condition successfully
like drowsiness.
(Mediators are substances that regulate
before pregnancy – you may experience new
the medication in question
(or similar medications)
or worsening symptoms and/or have questions
• Your allergies are interfering with your ability
inflammation.) While the intent of the immune
when needed.
about the safety and efficacy of your current
to carry on day-to-day activities.
reaction is to protect against further harm, the
allergy medications and treatment.
If you’ve ever experienced
• You’ve had reactions to foods, medications
release of these mediators affects the body,
With the right care, you can safely manage your
or stinging insects.
unleashing an allergic reaction. This can be mild
a reaction to a medication, an
but, in a few cases, can be severe and even life-
allergies and enjoy a healthy pregnancy.
allergist can confirm your diagnosis and develop
threatening.
Allergy Symptoms
a personalized treatment plan that ensures
Why is my nose always stuffy?
you receive the safest and most effective
care. If you need a medication to which you
If your nose starts getting stuffy in the second
Histamine and other mediators can cause
mild to severe symptoms that typically appear
Allergy symptoms are the same for pregnant
trimester, it could be “vasomotor rhinitis
within minutes to a few hours after taking the
women as they are for non-pregnant women
have had a prior reaction and you remain
truly allergic, it may be possible to be treated
of pregnancy” or pregnancy rhinitis. Often
and can vary daily, monthly, or seasonally.
Examples include:
again with the same or similar medications
confused with a cold, this syndrome – which
medication and sometimes can develop later.
through desensitization, a ground-breaking
occurs in up to 30% of pregnant women –
While any medicine can trigger a drug allergy,
• Itchy, watery eyes
procedure which allows small, increasing doses
causes mucus membranes in the nose to swell
certain medicines carry a greater risk depending
• Sneezing
and soften. Nosebleeds and/or postnasal drip
on an individual’s genes. Women and people
Continued next page
1
• Sore or itchy throat
can result and may make you cough or gag at
• Runny nose
night. The good news? Pregnancy rhinitis goes
away soon after pregnancy ends.
• Sinus congestion
Allergy trigger avoidance
Talk with your allergist if:
• You have hay fever or other
As a first defense, your allergist or prenatal
care provider may recommend ways to reduce
allergy symptoms several months out of the
year.
symptoms that don’t involve medications. These
strategies vary by your allergy type.
• Antihistamines and over-the-counter
Dust Allergies
medications do not control your allergy
symptoms or cause unwelcome side effects
• Use a vacuum with a HEPA filter or a wet
mop to reduce dust in the air when cleaning
1
your home, but give someone else, if
possible, sweeping duties.
Continued next page
understand and comprehensive. Most
titles are available in both English and Spanish. Sponsor
is credited with a signature line: “Supported by (your
company name)” along with your corporate or product
logo.
$25,000
Animated Patient Video
Animated videos explain specialty-related topics from
a patient’s perspective. These brief videos are created
and posted to the College YouTube channel, youtube.
com/allergists, and within relevant copy on the College
public website. Popular topics receive from 1,000
to 30,000 views on YouTube. Sponsor’s logo will be
included at the end of each video.
We strongly encourage supporting a digital campaign
as a companion piece to the video to drive traffic to the
animated patient video.
$45,000
Prospectus | 26 For more information, contact Linda R. Cullison · Director of Corporate Relations