Page 19 - Inform December 2019

SHS Drinks Update Exclusive Lenta, Russia Launch We have signed an exclusive agreement with Lenta, Russia’s second largest multiple, to launch bottlegreen & Shloer Pressed single serve beverages. Lenta will stock the brands in a minimum of 150 stores in 89 cities throughout Russia. The commercial team will confirm full distribution in the next merchandising window. The first container of product is currently in transit to Russia, via Lithuania. Launch support will include Lenta Magazine Advertorials for both brands and in store sampling campaigns. 19 bottlegreen to Launch in Trinidad Working with our newly appointed drinks distribution and marketing group MONARQ, specialists in the Caribbean and Latin America markets, we are preparing to launch bottlegreen in Trinidad. Trinidad will become our ‘blue print market’ for the Caribbean and provide rich consumer insight on flavour profiles that resonate with the Caribbean consumer. This insight will help steer the launch strategy for neighbouring Islands. Our first container of 275ml Presse is on route to Trinidad along with POS toolkits to support the launch.