Page 17 - Inform December 2019

MERRYDOWN Merrydown’s autumn campaign is in full flow. On-pack promotion is live in stores nationwide. Around 120k bottles feature the promotional neck collar that offers consumers the chance to win prizes ranging from shopping vouchers, to book tokens and entertainment systems, up until the end of the year. Following our Silver medal award win at the 2019 International Cider Challenge, we have secured the help of food and drink expert Pritesh Mody - a regular guest on Sunday Brunch to help raise our profile further. Pritesh will showcase Merrydown’s key brand messages and communicate why it is the perfect accompaniment to Autumn dishes, as well as the ideal ingredient for four newly created Merrydown cocktails. To reinforce our award winning status, we have also secured impactful aisle fins that will be displayed in 100 Tesco stores. Last, but not least, we supported two different Foodie Festivals at the end of November - Tatton Park and Edinburgh. These festivals provided a chance to engage with up to 150k visitor through sampling, selling and competitions, with woolly autumnal socks and scented candles up for grabs! Love your Autumn Merrydown time. BOTTLEGREEN 30TH BIRTHDAY CELEBRATIONS Bottlegreen recently celebrated its 30th birthday with celebrations taking place across the Group. To mark 30 years of trading a special edition bottle was commissioned which retailed exclusively in Waitrose. The bottlegreen team also took part in Head Office activation at Waitrose sampling our iconic elderflower drinks to 1,000 employees, in addition to offering them the chance to win a fantastic bottlegreen hamper. Bottlegreen Mill Celebrations At the Bottlegreen Mill to mark our 30th birthday celebrations we hosted a BBQ for staff and their families on Saturday 7th September. Music, food, face painting and a bouncy castle provided entertainment for all ages though out the afternoon. 17