Page 24 - Inform December 2019

MERIDIAN In late Summer/early Autumn, SHS Ireland invested significant effort into optimising the ‘Back to Healthy Living’ opportunity in-store, with strong on and off-shelf presence for Meridian, the leading brand of nut butter across the UK and Ireland. Rich Roast peanut butter is made using only blanched hi-oleic peanuts and appeals to the nut butter connoisseurs looking for a more intense taste profile. Our smooth Rich Roast peanut butter will aid a healthy lifestyle as hi-oleic peanuts contain up to 30% more ‘healthy’ fats than traditional peanut butters. The nut butters make a delicious addition when added into smoothies, shakes, cakes and bakes, generously stirred into porridge and ice cream, or simply spread on toast or crumpets. Each delicious jar is Palm Oil free, made with 100% nuts and no added sugar. Suitable for vegans and vegetarians, this brand already has a market leading position in ROI. Our key retailers, Dunnes Stores and Musgrave Retail Partners, have embraced this category growth opportunity. CRICKET & ZIP For Dunnes cycle 12, SHS Sales & Marketing Ireland and Standard Brands teamed up to offer a multi buy promotion on Zip and Cricket Lighters (a Zip Fire Stick and Cricket Fireturbo Lighter for €5). The promotion, which saved the consumer €2.59, ran from October 6th to November 4th and was an excellent example of how collaboration between our businesses makes us stronger together! SHS Sales & Marketing Ireland 24