Page 4 - Newsbites March 2019

everyday well-being’. An above the line campaign, focusing on radio, video on demand and TV sponsorship will support the initiative. Practically, in the UK market, this means a relaunch of their medicated proposition, which currently accounts for 20% of sales, under the new strap-line “soothe and Clear. The new assortment will go live in September 2019. Jordans Dorset Ryvita A buoyant start to January on all three brands, driven by Costco sales and the January ‘Healthy You’ 12 for 10 pack on Ryvita. Despite a strong launch promotion in Nisa Grin-ola Kids Cereal in Q4 2018 it is not delivering as strongly as expected, but further activity is planned to help establish the sub-brand. Twinings A positive start to the year driven by Holland & Barratt pipefill for Super- blends and Cold Infuse, highlighted within the last edition of Newsbites. Burtons A positive start to the sales year, and March will see the repeat of ‘Make Maryland Massive’ campaign, to drive depot visibility and sales of the brand. We will also launch Wagon Wheels single serve, positioned at 49p, and a great ‘on the go’ proposition. Cloetta A strong start in sales, driven by promotional phasing and upside in the multiples, replenishing stocks post Christmas where the focus is traditionally on Chocolate. Disappointingly, the brand revival project (new pack graphics & packaging, new flavours) has been delayed until 2020. 4