Page 24 - Sample pages "Bugatti, The Italian Decade" by Gautam Sen
P. 24

                ThE GrAND UNvEILING ⡇ChAPTEr v
THESE TWO PAGES: Soon after the unveiling the auto magazines stepped in with their articles. These photographs were taken by Alberto Martinez for the prestigious French magazine Automobiles Classiques. (Alberto Martinez)
extraordinary competence.” Following Borel and Cristofori was a short speech by Otto von Habsburg. His presence and “blessings” seem to have been “bought” by Artioli, to give the project a semblance of regal legitimacy.
Finally, it was time for the unveiling of the new car. The cover was stylishly pulled off by Romano Artioli’s wife, Renata, and star guest Alain Delon, and the blue Bugatti EB110 was revealed to the world for the first time. The quiet murmur of voices exploded into loud cheering and applause. It was a moment of great excitement, even for those who had already been part of many such events. The people, attracted by the blue curvaceous mass of aluminium, had to be held back by force. The debut was a success.
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