Page 7 - Nash-Healey A Grand Alliance by John Nikas
P. 7
Hope and Glory
Holbrook trusted that a new model called the Gloria would propel Triumph into the automotive forefront, proving false the common perception that it was nothing more than a motorcycle manufacturer that built automobiles on the side. While another executive might have been reluctant to do something so bold, even more so in light of the poor customer response to the recent experiment with more expensive models, Holbrook felt that the time was right for a new tranche of
sporting cars that could compete head-to-head with Riley’s popular Nine series. Committed to that goal, he poached some key employees from his neighborhood rival, including Captain Charles Ridley, who
(BELOW) Imbued with aesthetic and technical excellence, along with solid value and brisk performance, Triumph hoped that the anticipated demand for Glorias would finally set right the firm’s troubled financial condition. (Pre- 1940 Triumph Motor Club)
Chapter 3: triuMph and travail
85
© DALTON WATSON FINE B
© DALTON WATSON FINE BOOKS © DALTON WATSON FINE BOOKS DALTON WATSON FINE BOOKS TON WATSON FINE B
