Page 15 - GUINOT BRAND BOOK 2018
P. 15
From Consultation to Prescription
NEW PACKAGING DESIGN
GUINOT is changing its visual identity to ensure consistency between what the Beauty Therapist says in the treatment room and the retail area.
Consultation
The Beauty Therapist sets the Beauty Objective in the Treatment rooms.
MORE MODERN
Prescription
Beauty Objectives clearly indicated on the packaging.
MORE INFORMATIVE
Type of texture
Active ingredients
MORE ELEGANT
MORE PROFESSIONAL
Beauty Objective
¡ Whiter, smoother cardboard
¡ High-quality and prestigious
¡ Texts are clearer and easier to read
GUINOT BRAND IDENTITY
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